Lansing, N.Y. (PRWEB) February 03, 2013
Gary E. Frank, an award-winning writer-editor with 25 years experience in journalism, corporate communications, and institutional communications in higher education, has started a new firm, Myers Point Communications (MPC). MPC offers services in brand journalism, marketing, and voice-over talent.
“After a quarter century of work in marketing and communications for several large organizations I decided it was time to apply my experience to my own business,” said Frank, a graduate of Le Moyne College and the University of Massachusetts-Amherst.
Frank says he is a fervent believer in “story-based” marketing or brand journalism.
“The old model of media relations, where you issued a press release and worked the media in the hope they will pick up your story, that model is being replaced,” he said. “Instead, more and more businesses are using the tools of digital publishing and social media to speak directly to their key audiences.”
“There is a story behind everything a business or non-profit organization wants to communicate to its key audiences,” he added. “No matter what the product or service being offered may be, finding that story is essential to effective marketing and communications.”
Frank said he chose the name “Myers Point” to honor the hamlet on the shores of Cayuga Lake where he lives in Lansing, N.Y.
“I am quite fortunate to live in the Finger Lakes, a region renowned for its beauty,” said Frank. “The natural splendor of Myers Point is both a source of comfort and inspiration for me.”
Frank started his communications career as a journalist for the Springfield Union-News (now the Springfield Republican) in Springfield, Mass. He later worked for the Hartford Courant as a reporter and also as a freelance music critic. Frank worked in corporate communications for Aetna Life and Casualty (now Aetna, Inc.) and CIGNA Insurance from 1990 to 1996 before shifting to the non-profit sector.
He served as public relations manager for the Wadsworth Atheneum before joining the university communications staff at the University of Connecticut in late 1997. While at UConn, he led the successful effort to convert a quarterly tabloid into what is now UConn Magazine. Since leaving UConn, Frank has worked as a writer-editor for Colgate University, Binghamton University, and Cornell University.
Frank has won or shared several awards for his work, including a Gold Medal, Magapapers category from the Council for Advancement and Support of Education (CASE) District II; Best in Category, Annual Reports, State University of New York/Council for University Advancement Awards of Excellence; Third Place, Feature Writing, 2006 Communications Association of the Southern Tier Genesis Awards; and a Silver Award, Admissions Marketing Report 21st Annual Admissions Advertising Awards.