Hollywood Summer Blockbusters Has Strong Impact on Halloween Costume Sales

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As the entertainment industry continues to dictate pop culture trends, PureCostumes.com analyzes the influence of summer Hollywood blockbusters on Halloween costume trends (here).

Pure Costumes

Pure Costumes

There’s no denying that the movie industry has always had a strong impact on pop culture and current trends. Like many online retailers, Pure Costumes has found that being knowledgeable about box office rankings and upcoming releases can prove to be extremely helpful, since costume sales are often reflected in similar ways during Halloween. Last year, it was the exciting action film “The Avengers” that hit it big in the box office, becoming one of the highest grossing films of all time. Not only did it rake in big numbers in ticket sales; this Hollywood hit also brought in plenty of demand for its line of officially licensed “The Avengers” costumes. With several years of experience in the Halloween industry, PureCostumes.com has come to expect that high grossing films will become popular costume licenses during Halloween.

With so many high profile movies set to premiere this summer, consumers will have plenty of inspiration to choose from this October. This first half of 2013 has already brought us plenty of exciting films, including Iron Man 3 and the visually stunning remake of The Great Gatsby. However, it’s the summertime that is filled with cinematic adventures for the whole family. From the newest take on the Superman series, Man of Steel, to highly anticipated family sequels like Monsters University and Despicable Me 2, there has never been more of an excuse to spend your summer at the local movie theater. The Halloween industry has already begun to prepare for the demand these popular movie franchises will bring by running promotions and creating brand awareness.

PureCostumes.com has also begun accepting pre-orders on some of the hottest movie costumes for this year. According to what PureCostumes.com is experiencing with its customers, shoppers can’t wait to get their hands on the new Monsters University costumes (here). With the amount of inquiries and pre-orders the online retailer has received, this franchise is expected to do extremely well, especially for families looking to do a group theme. In addition, the new Despicable Me costumes (here) are quickly becoming a favorite amongst Pure Costumes’ Pinterest followers, receiving multiple likes and repins. new Man of Steel costumes are also expected to be a top pick for comic book lovers and Superman fans.

Although Halloween is still several months away, it is clear that Hollywood is already driving the trends for this year. Many of PureCostumes.com’s customers are already planning their Halloween by sharing their favorite styles on social media outlets like Pinterest, Facebook, and Twitter, while others have already begun to place pre-orders on the new 2013 licensed movie costumes. With so many movies inspiring this year’s Halloween season, October 31st is sure to be full of character.

About Pure Costumes

Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masquerade masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. For more information, please visit http://www.purecostumes.com.

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Karen Dang
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