It is possible to run smartphone campaigns via Google AdWords without having a specially-designed website for smartphone users, but it is thoroughly unadvisable.
Reno, Nevada (PRWEB) February 07, 2013
PPC management company, Webrageous, recently reports that it has managed to reduce the cost per conversion on one of its PPC advertising client’s smartphone campaigns from over $200 to just under $20 per conversion.
This huge reduction in cost per conversion is the result of hours of dedicated work spent in the development of a new website for the client, specifically designed for smartphone users.
“It is possible to run smartphone campaigns via Google AdWords without having a specially-designed website for smartphone users, but it is thoroughly unadvisable,” explains David Chapman, Director of Marketing at Webrageous.
Webrageous’ advertising client was already seeing excellent conversions from its paid search marketing campaign via Google AdWords and wanted to tap into the mobile advertising network with the intention of further strengthening the success of its online advertising results. Problems arose, however, when the cost per conversion via the smartphone campaign reached over $200.
After listening to the advice of the online marketing management experts at Webrageous, the client decided to invest time and money in the development of a new website, specifically designed for the smartphone campaign and for Internet users on mobile devices.
The past thirty days have shown amazing results. The smartphone campaign, with all Google AdWords advertisements now linking to pages on the company’s specially-designed smartphone website, is now only costing the client $20 per conversion and averaging a 3.4 position on the SERP, matching that of its paid search network sister campaign.
On just $250 a day, roughly 17% of what the client spends on its paid search network campaign, Webrageous has managed to generate a smartphone Google AdWords campaign which over the past thirty days has secured:
$19.68 cost per conversion
Last month, the client was paying over $200 per conversion. The development of the new smartphone website has turned a disastrous campaign into a very successful one.
“I cannot stress enough the importance of having a special website dedicated to smartphone users. It is incredibly difficult to navigate on a regular website when using a smartphone. Possible customers or clients choose to move on to other websites and advertisers lose out,” said Mr. Chapman.
For more information on how to develop a smartphone website for the purpose of running a Google AdWords smartphone campaign, contact the online marketing experts at Webrageous for more details at 530-553-4111 or visit the company’s website at http://www.webrageous.com