San Diego, CA (PRWEB) March 05, 2013
The Real Estate Marketing Insider announced the winner of its Marketing Achievement Award, given each quarter for improvement or innovation in the art of real estate marketing. This quarter’s award was given to franchise realtor Re/Max. According to a recent news release in the Inman News, Re/Max announced a complete overhaul of their marketing platform, “Design Center.”
Re/Max Design Center has been at the forefront of real estate marketing software since its debut in 2006. Available for free to all Re/Max agents, the software is designed to help agents distribute marketing materials. Using the platform agents can post their material to a variety of websites and aggregators, remotely print paper materials, and track the impact of email or online campaigns. A new version of the software released at a convention this week takes a large step forward. While the basic functionality is the same, the software is easier to use and comes with even more capability. Re/Max-affiliated agents can pay a fee and receive premium service, which enables them to build websites for single properties; construct video tours; and have access to a variety of ready-made marketing materials, including boilerplate copy on various important real estate topics.
Real estate marketing already lives on computers, and in today’s fast-paced business environment the ability to do it all from the same workstation is extremely valuable. Re/Max’s innovations will streamline business for their agents making them more efficient, more accessible to clients, and better able to market themselves effectively. The potential for this breakthrough extends to every facet of Re/Max’s real estate practice, including niche markets like San Diego vacation rentals. REMI congratulates this Marketing Achievement Award winner on their accomplishments with the new software, and hopes that these innovations spur other realty firms and offices to make things easier for their agents.
The Real Estate Marketing Insider announced the winner of its quarterly Marketing Achievement Award. This quarter’s award went to Re/Max to honor an innovative update to their marketing platform available to Re/Max agents.
About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication based in La Jolla, Calif. The Insider provides real estate professionals and clients with important news and trend watches to help optimize their business.