Reputation Management Services: Optimum7 Expands its Services to Include RMS

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We apply or credit this fee to the Reputation Management Campaign but we need to have a thorough understanding before we can quote or advise about the ultimate fee; we just don't know at the outset if we have a sore throat or a pandemic on our hands

Miami, FL (PRWEB) August 13, 2010

Now well known for its Internet Marketing Services with special focus on Search Engine Optimization (SEO) and Paid Search or PPC (Pay per Click) Management, Optimum7 now offers Reputation Management Services to its existing and new clients. The continued rapid expansion of content and content delivery systems including the best known Social Media such as Facebook and Twitter now presents a new challenge and new opportunity for businesses and individuals to promote and defend themselves through Reputation Management Services.

Reputation is important for most anyone who is interested in being well thought of. The old axiom that bad publicity is better than no publicity at all does not really work for the main stream of serious businesses and entrepreneurs online. Bad news or bad publicity in the form of customer comments, competitive spam and smear as well as specific negative product posts are all cause for concern for serious online businesses. While no one can guarantee that negative publicity will never occur, it is a certainty that those who don't respond or manage these negatives will suffer to some degree.

Arthur Cooper, President & CEO of Optimum7 explains Reputation Management as a natural outgrowth …. "Anyone who follows Optimum7 knows that we are incessantly emphasizing CONTENT as the main fuel for Search Engine Optimization. What is content for SEO Purposes? Content includes articles, press releases, blog posts, videos, podcasts and more all for the purpose of promoting the business, its products and services with a primary focus on the keywords / phrases used by individuals on the search engines and the social media. So its inherent to SEO that reputation is benefited through the consistent addition of content to websites, social sites and social bookmarkers. The creation of content through our copywriting services combined with on-site addition and indexation and finally the syndication of this content all work together to optimize the website as well as optimize the actual reputation of the business through helpful, constructive content that has use and value for those looking for it."

Duran Inci, General Partner & COO adds, "When a negative post about an individual shows up through Google Search, generally for that individual or company, our Reputation Management Services become invaluable for the affected party. The first step, of course, is to contact the publisher and provide a useful response to defend the individual. This may involve an email exchange or a direct phone call to explain or refute the post. As with anything else in life, the more you can document, the more likely this approach will work. If there is an offended party and direct contact can be made, it is obviously useful and advisable to address the problem or perception directly; then request a retraction or other form of redemption through a follow-up post negating the original negative. When this does not work, and it often does not, we make a major effort to thoroughly research the length and breadth of the negativity and compile that information in terms of "search-ability" and visibility. Through the research we will have a great idea of the quantity, quality and the length of the campaign needed. The Online Reputation Management methods might be limited for businesses since efforts to gain retractions are often just not possible depending on the policies and actions of the publisher. We use alternate methods that we have defined and perfected, where we address the issue with updated content."

Optimum7 does not immediately accept new Reputation Management Clients. It requires a fee-based initial research process to gain the information needed to find out how deep and how visible the negative comments are. "We apply or credit this fee to the Reputation Management Campaign but we need to have a thorough understanding before we can quote or advise about the ultimate fee; we just don't know at the outset if we have a sore throat or a pandemic on our hands," says Cooper. "The fees always involve a few thousand but can actually get significantly higher depending how deep the hole is."

Optimum7 also seems to genuinely enjoy providing these services. Their SEM Project Director, Melissa Gonzalez states, "It gives me a great deal of satisfaction to uncover the real truth about these issues online and knowing that we have the skill and processes to actually make a difference, right a wrong, and be the source of the real truth. There are people out there that really are smearing people without much regard for the facts. Online, you can do something about it because you can still win the day by successfully competing using the facts and gaining the visibility using our organic SEO processes. With our tools, everything is out in the open so it's an advantage to know where the negatives are because we can find them and address each one head on."

"In a real sense, Cooper adds, our SEO processes include Reputation Management just by doing the real work of SEO. When we set up a Twitter or Facebook account for our business clients, they are opening the way for their customers to interact directly with the company and do it in a public forum. The consistent publication and syndication of helpful content proactively serves to build the name and reputation of the client. Presenting the image that the company is proactive, outreaching, helpful and available is Reputation Management 101 … it's just good business."

Optimum7 is an Internet Marketing Company specializing in Search Engine Marketing with special emphasis in Organic SEO. Their adjunctive services include Copywriting Services, Reputation Management, Custom Ecommerce Design and Integrated Ecommerce SEO, PPC Management, Affiliate Marketing, Email Marketing, Website Design & Coding. The company is based in Morristown, NJ with offices in Miami, FL now providing service to clients on 3 continents.

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