By the time the real story is posted, the social media world has moved on to another story.
Franklin, TN (PRWEB) January 01, 2013
Reputation Advocate, a company that specializes in online reputation management, has learned that the media has more power than ever in shaping public perception of events. As an example, Reputation Advocate Managing Director Steven Wyer points to the recent furor over comments made by Tim Tebow.
Many of these comments were blown out of proportion by the media, according to Tebow, and thanks to the media’s prominence in search results, Tebow discovered what many others have learned the hard way. Maintaining a good reputation is more difficult than ever in our Internet age; people tend to believe everything they see posted online.
As reported by several media outlets including CBSNewYork (newyork.cbslocal.com) on December 24, 2012, Tim Tebow came under fire in the media when he expressed disappointment over being overlooked to replace Mark Sanchez as starter for the Jets. Soon word spread through the media that his teammates were saying he stepped out of his duties as offense for the team to illustrate that disappointment. Without clearly understanding, fans made thousands of comments on Twitter at TimTebow_News and hundreds of comments on forums such as such as espn.go.com and aol.sportingnews.com.
Never mind that other teammates stepped forward to say Jeremy Kerley was already slated to make those plays, long before Sanchez was replaced by Greg McElroy. That information was buried in the story beneath the teammate who claimed Tim Tebow chose to step aside.
As Reputation Advocate’s Wyer points out, this is the battle online reputation management experts face. Negative content makes headlines and attracts retweets and shares. Positive content is not as exciting, which presents an ongoing challenge for everyone from big-name celebrities and athletes to the everyday businessman trying to make a living.
This sort of media maligning is nothing new, Wyer states, pointing out that news sources have latched onto sensationalizing news events for decades. Long before Windows 95 put a PC in every home in America, tabloids were making up news stories about celebrities and publishing them as fact.
The difference is, today these stories spread instantly, accessible to anyone with a social media account. Stories can be summarized in 140 characters or less and, even if users bother to click through to read the full story, that story may or may not be the whole truth. By the time the real story is posted, the social media world has moved on to another story.
Tim Tebow himself expressed his disappointment that his character was so widely criticized. In a December 26, 2012 article in the NY Daily News he was quoted as saying, “You work your whole life to build a reputation,” Tebow said. “Then people try to bring you down when they don’t understand even what happened. It’s disappointing.”
Online reputation management is a growing industry, with everyone from celebrities to college students interested in battling online reputation damage. To combat the negative content that seems to almost immediately go viral, online reputation management firms influence negative attention by directing attention to positive information online.
For people like Tim Tebow, who work hard to set a good example and try to do the right thing, negative online attacks like this can be devastating. For this reason, online reputation management firms like Reputation Advocate will continue to work hard to restore and maintain the reputations of individuals, businesses and celebrities like Tim Tebow.
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