Rogers Jewelers Launches All New E-Commerce Portal to Enhance Customer Satisfaction

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We want our website to have the informative personal touch that our customers currently receive in all of our brick and mortar stores.

Austin, TX (Vocus/PRWEB) January 17, 2011

Rogers Jewelers, one of America’s leading national retailers of fine jewelry, is excited to announce they have implemented an all new robust e-commerce portal for customers. The launch of the site allows customers to easily navigate all brands and types of jewelry through a user friendly and straightforward interface.

Rogers Jewelers included a Product Knowledge base with the site in order to answer any questions the customer may have before purchase. Some new features include a copious and thorough explanation of all aspects of jewelry, a flip-able, click to buy feature on the online catalog, and usable widgets to find out what size ring you need to buy.

“We decided to retool and re-engineer our entire e-commerce website so that our customers have a seamless shopping experience. We want our website to have the informative personal touch that our customers currently receive in all of our brick and mortar stores,” said Dave Dell'aglio, company spokesperson. “The launch of our new website coincides with our new Social Media initiative through Facebook, Twitter, our blog and YouTube. Both initiatives give us the opportunity to serve the Rogers Jewelers’ customers even better.”

Additionally, Rogers Jewelers installed security measures to protect customer information. When customers submit sensitive information via the website (such as Credit Card Data), the customer’s information is protected both online and offline. Customers verify this by looking for a closed lock icon at the bottom of the web browser, or looking for "https" at the beginning of the address of the web page.

The release of the new website will provide comfort and ease for every online shopper on the Rogers Jewelers website. The new features educate the customer as if the customer were with an in store salesperson. Rogers implemented these changes to better serve both online and offline customers.

About Rogers Jewelers

Rogers Jewelers is where style meets value. Whether it’s our bridal, diamond, fashion or men’s collections, we design and craft our own jewelry to be unique, but affordable. Trendsetting, but timeless. And we’ve been doing so for more almost 120 years. Simply put, we offer jewelry that is designed to be noticed. And designed to get you noticed. Which is the result of more than a well-cut stone. Or a well-trained, knowledgeable staff. It comes from creating our jewelry from start to finish. From the materials to the design to the creation of a piece. It’s the Rogers difference. For more information, visit: http://rogers-jewelers.com.

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