Boston, MA (PRWEB) January 08, 2013
Since it launched almost one year ago social media website MyShindigs.com has seen its popularity rise and online membership grow capturing the attention of users along the way not just in North America but worldwide. The innovative website has garnered a lot of attention for features that focus on event creation, promotion and broadcasting for the general public, small to medium businesses, local municipalities, as well as charities.
MyShindigs.com and its founders have continually introduced new features throughout its first year of existence and in the process have gone from relative unknown to household name. There are other similar platforms in the same space such as Cvents that allow subscribers to create event invitations, send and confirm attendance, share and broadcast events, allow following of events and parties as well as receive alerts, but signup and all the latest innovative features are free of charge on MyShindigs.com. In addition, all these events are compactly organized in the MyShindigs calendar.
The event software market seems to be fairly sizable so there does appear to be a niche available to be carved out within the events management and promotion space catering to the SME marketplace employing an advertising model. The larger social networks do not facilitate SME level events management well and the only other major player in the space is Cvents which must be licensed.
The rapid growth of the MyShindigs social software platform has led to a ground swell of rumors from possible sale to perhaps high powered investment to which the site co-founders Jason Andrews and Matthew Tautt say ‘Nothing is imminent at this time although we have had some intriguing offers and interest from outside parties with the objective of taking over day to day operations or to be another important part of our team. We know we have something that is unique, specialized, and different in the events space and look forward to taking the next logical step in its development.’ When pressured for more specifics the co-founders added ‘We have had some informal discussions with a larger U.S. based company that is looking at possibly repurposing the site but we are definitely keeping our options open at this point.’
The world of social networking is still in its infancy and there are a lot of business opportunities for investors and entrepreneurs alike. Marketing capital, knowledge, and expertise are what make the difference. Any successful website in this space must be robust, scalable open source platform with the capability and potential to grow exponentially like MyShindigs clearly possesses.
It appears from the comments of the site co-founders that one way or another MyShindigs.com is ready to take the next logical step in continuing to flourish and grow worldwide. ‘In any business relationship one must have the right strategic partner to properly grow and expand scope of business. From day one we have said that we are willing to do whatever it takes to grow our website but most of all give our members what they want in a cutting edge, secure, lasting, and user friendly social networking website’ add Jason and Matthew. Insiders say that an opportunity does exist for companies such as MKTG Inc. for instance to leverage its client base and move into the space perhaps building upon some of the event broadcast and promotion channels that MyShindigs offers.
The world will be watching to see what next step the savvy co-founders decide to take. One way or another, it will be interesting to see what the future holds for this rising social media website.
MyShindigs is a social networking platform that specializes in allowing members to plan, organize, manage, promote and broadcast their public, private and company events and parties. MyShindigs allows users to search out, share, follow and join each other's events and parties of interest to expand their social calendar throughout their lives. For more information, visit http://www.myshindigs.com.