SafeAppMobility.com Launches Website Offering Privacy Solutions for App Users

The SafeAppMobility.com website launches this week as a resource for publishers and developers who understand the privacy and safety concerns of consumers, and who are looking for a cost-effective way to comply with evolving data regulations.

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Safe App Mobility

You are sending a message to your customers that their privacy matters to you.

Coconut Grove, Florida, (PRWEB) April 08, 2013

Despite fierce demand for newer, faster, more appealing apps and mobile games, a rising number of consumers hesitate to download new apps due to security concerns. The SafeAppMobility.com website launches this week as a resource for publishers and developers who understand the privacy and safety concerns of consumers, and are looking for a cost-effective way to comply with evolving regulations and perpetuate increased installation and retention rates while building trust.

Developed by experts in mobile marketing, privacy protection, best practices, state and federal law, SafeApp Mobility offers a certification process that not only enables developers and publishers to instantly comply with current regulatory laws, it is also designed to easily facilitate regulatory updates to provide conformity as new industry laws are enacted.
The SafeApp certification will also provide consumers with the at-a-glance confidence they want when it comes time to download a new app or mobile game.

Publishers and developers who possess a SafeApp certificate will be able to bypass rewriting and resubmitting their apps to the app store with each regulatory update. Instead, a simple login to their SafeApp Mobility account will generate a new certificate key that instantly brings their certification to code and resubmits the app to the app store automatically and without delays.

Even the initial certification takes just minutes and can be done online, according to Zeb Couch, SafeApp Mobility Director of Business Development.

“We help our clients avoid litigation and make compliance simple,” Couch says. “The SafeApp certificate works to protect publishers and developers, prevent unnecessary down time for apps, and establish trust with consumers when it comes time to download an app.”

SafeApp certificates are mobile optimized at <400 kilobytes, and the only process that interacts with certification of an app occurs when the app launches and a background thread confirms the certificate’s validity.

“The SafeApp certificate scales easily for more than tens of millions of users,” Couch says.
“The certificate is designed with the smallest possible software developer kit (SDK) installation footprint (<400 kilobytes) and has been stress tested on our servers.

“SafeApp's authentication process is similar to an SSL being authenticated on any e-commerce site.”

SafeApp Mobility offers different plans with varying levels of email and telephone support; top tier clients receive a dedicated technical account representative.

SafeApp certificates for androids work for apps of all sizes, and include an array of features and benefits like:

  •     Malware scan certification
  •     App permissions independently verified and certified
  •     Third party access independently verified and certified
  •     Privacy policy verified and hosted on SafeApp Mobility’s secure servers
  •     Children’s Online Privacy Protection Act (COPPA) compliance disclosure
  •     User complaint and issue reporting interface
  •     Free privacy policy template optimized for mobile apps

Most importantly, SafeApp certificates deliver enhanced user trust, increased conversion and installation rates, increased retention and decreased legal risk.

“SafeApp’s mobile app certification is the most powerful tool available to promote trust in your app and boost your bottom line,” Couch says. “By leveraging your commitment to delivering a secure app or mobile game, you are sending a message to your customers that their privacy matters to you.

“This is the strategy developers need in order to acquire and retain millions of users.”
For more information, visit the SafeAppMobility.com website, or email support(at)safeappmobility(dot)com.

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