Manny Pacquiao Loses Welterweight Boxing Crown To Timothy Bradley

Manny Pacquiao, world champion boxer, was defeated in the early hours of June 10th 2012 by Timothy Bradley in what went down as one of the most controversial decisions in boxing history. Route 72 Systems relates this to the Google "Penguin" update that has effected many online businesses and how things can be more than what they appear to be.

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Sometimes just looking with your eyes reveals the truth, instead of relying strictly on the scorecard..

Las Vegas, NV (PRWEB) June 11, 2012

A straight left to the head. That is what Timothy Bradley repeatedly felt for most of the fight. Manny Pacquiao seemed to have his number, with many observers believing there was a homing device on Bradley, as Pacquiao rarely missed. A relentless barrage of punches, with punch stat numbers revealing Pacquiao out landed Bradley by almost 100 punches (253 vs 159). Bradley even stated, "He's a beast. He's a strong puncher, he rocked me a couple times."

Despite what appeared to be an obvious win for Pacquiao to all who witnessed it (source: FightNews.com), in the end the results came down to the decision of the boxing judges. Two judges had it in favor of Bradley, and thus Manny Pacquiao, the world champion boxer who hasn't lost in 7 years, had to relinquish his World Boxing Organization Welterweight title. "I did my best. I guess my best wasn't good enough", Pacquiao said.

Doing everything right and following all the rules, it is still possible to come up short. This is how online businesses feel the latest Google "Penguin" update has unfairly scored them, relegating many websites to the abyss and single handedly crushing those businesses. "We have had many calls from new clients that have lost 80-90% of their web traffic because they relied solely on Google", comments James Alamia, CEO of Route 72 Systems. "That's a huge mistake to rely on only one source of traffic."

Search engine optimization or what it is more commonly referred to as SEO, is the process of following a set of rules as determined by the search engines to "optimize" a website properly. Google, due to it's popularity is still one of the biggest sources of online search traffic. Many webmaster's focus on doing the right thing according to what Google wants. The rumors in the SEO community is that Google basically changed the rules with their latest update, having many website owners feeling cheated like Manny Pacquiao.

"Basically it looks like Google flipped the script on everyone", states Mark Ramos, SEO Director for Route 72 Systems. "What has proved to be effective for a long time has been thrown out the window!" Ramos says, "This may be ok for new websites but older, well established websites have a ton of work ahead of them to operate with these new rules." Doing everything by the book and then being told that things have changed is probably what one should expect in this age of fast changing technology. Hopefully not everyone will agree it is fair.

About Route 72 Systems
James Alamia created Route 72 Systems LLC. The email marketing company manages more than one-third of the entire US adult population with email and client's rave about their service and reliability. With more than 13 years of digital and traditional marketing experience, search engine optimization is another tool used to further improve client's results.