SEO is about making a web site more discoverable by search engines, attracting new customers, increasing brand awareness, credibility, and authority. When search engines, like Google, find a site with well-executed SEO.
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Toronto, Ontario (PRWEB) April 09, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm, is pleased to announce its top search engine optimization (SEO) tips for small- and mid-sized business-to-consumer companies.
“SEO is about making a web site more discoverable by search engines, attracting new customers, increasing brand awareness, credibility, and authority. When search engines, like Google, find a site with well-executed SEO, its algorithm concludes that the site provides quality information and should be rewarded with a high ranking,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions.
According to the SEO experts, many small- and medium-sized businesses have misconceptions about search engine optimization and search engine marketing. The first is that it is expensive. However, Numero Uno Web Solutions has a proven track record of creating effective SEO campaigns that meet each brand’s unique budget and goals. The second is that SEO is an unproven concept. Numero Uno Web Solutions’ tailored SEO campaigns use advanced, innovative strategies and techniques that deliver tangible results.
As the Numero Uno Web Solutions experts note, small- and medium-sized businesses looking to drive web traffic and increase their online authority through traditional organic search rankings can consider a number of options. Basic on-site SEO, including title tags, site structure, URL (uniform resource locator, or the web address), body text, and load speed are important elements in search engine algorithms.
According to Numero Uno Web Solutions’ tips, for small- and medium-sized businesses to compete, their web sites have to be discoverable and shareable. A successful online presence is built around form and function—web design and content. Great web design means it looks appealing, is easy to navigate, and is also easy to interact with. Sites also need to provide users with relevant, fresh, original content that informs, problem solves, educates, and entertains.
“SEO is about creating content that is search engine-friendly,” adds Iaboni. “One of the best ways to make a site search engine algorithm-friendly is through the use of backlinks. Backlinks are links that point users back to the brand’s web site. A large number of backlinks from quality sites can help increase a brand’s online ranking. To encourage people to add a backlink, provide original content that users want to connect with and share, such as: blogs, articles, images, infographics, and videos. Small- and medium-sized businesses need to brand themselves in a unique way; be the resource others turn to.”
As online SEO and search engine marketing (SEM) experts, Numero Uno Web Solutions has a proven track record of helping small- and mid-sized businesses create tailored SEO campaigns that resonate with customers and increase brand awareness.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).