San Diego, California (PRWEB) December 25, 2011
Market Target, a leading provider of San Diego SEO Consulting Services, San Diego SEO Training and SEO in San Diego announced today the launch of a Marketing Auditing Service designed for small businesses to forensically examine where marketing funds are being spent and the net result of those expenditures.
A marketing audit is a comprehensive, systematic,independent and periodic evaluation of a company's marketing assets. It is a effective tool in reviewing the competence of a marketing strategy, analyzing the objectives, policies and strategies of the company's marketing department as well as the manner and the means employed in attaining these goals.
Because of the constantly varying business environment, marketing audit is frequently required, not only at the beginning of the planning process, but along with the implementation stage, providing also ground for evaluating possible future courses of action.
Marketing audit on a regular basis is a strong reference point, reflecting evolution in external business environment, internal experience and strategy development.
The marketing audit focuses on three key headings:
-The external marketing environment
-The internal marketing environment
-Evaluation on the current marketing plan
There are several approaches that can be used, for example SW OT analysis for the internal environment, as well as the external environment. Other examples include PEST(political-economic-social-technological) and Five Forces Analyses, which focus solely on the external environment. Using SWOT a company lists its advantages and disadvantages, strengths and weaknesses compared to its competitors or similar products providers. It also includes an analysis of the external factors that could help or hinder company's chance of success, as well as an evaluation of internal practices and operations.
Since 2009, MarketTarget has been a leading provider of Search Engine Optimization, Search Engine Marketing and SEO Training Services. As a full service San Diego SEO services firm, MarketTarget also offers full service web marketing, SEO consulting services and custom SEO training options specifically tailored for small businesses. What sets Market Target apart from the competition is a mixture of Results, Communication, Pricing and Service. Our team of SEO Consulting Experts is focused on delivering SEO Services for San Diego, Los Angeles, Phoenix, San Francisco and Las Vegas. To learn more about what Market Target can do for you, please call 877-828-0196, email us marketing(at)markettarget(dot)com or visit our website at http://www.markettarget.com