Web sites are a business’ primary contact point with consumers, and are the focal point for sales, brand building, and customer interaction.
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Toronto, Canada (PRWEB) April 30, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, has release its top expert tips for obtaining higher search engine page results and customer conversions.
“Web sites are a business’ primary contact point with consumers, and are the focal point for sales, brand building, and customer interaction,” says Any Wu, Business Development Manager at Numero Uno Web Solutions. “But to have a successful online presence, businesses need to use expert online marketing companies to design a tailored SEO [search engine optimization] campaign.”
Wu notes that in spite of the challenging and competitive environment, there are a number of content marketing strategies smaller companies can take to make their brand more competitive and help them reach their online business goals.
Over the last few years, Google has made a number of significant updates to its search engine algorithms in an effort to promote high-quality web sites and, at the same time, penalize low-quality content sites.
“To make a web site more search engine-friendly and discoverable, make the site user-friendly,” Wu adds. “Add original content that is the right length of 600 to 1,000 words; use relevant images, charts, or videos; ensure that grammar and spelling are correct; and make sure the site is easy to navigate.”
“If you have advertising, reduce it to no more than one or two ads per page, and place them below the top third of the page. It also helps to remove links to other sites that are not ranked high on the different search engines,” Wu observes. “Providing visitors with a user-friendly site that contains fresh, quality content is one of the best things a business can do to help it rank higher on the different search engines.”
Wu concludes that, today, SEO is about creating original, informative, relevant, high-quality content that makes a site discoverable and shareable, and helps it generate sales. However, advanced marketing strategies and search engine algorithm changes mean it can take a lot of work to build a web site’s SEO.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).