Local search should be a key part of any small business’ marketing strategy.
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Toronto, Ontario (PRWEB) April 08, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for optimizing a local search engine optimization (SEO) campaign on a tight budget.
As the experts at Numero Uno Web Solutions note, while the Internet has opened up the door to a global market, it’s important that businesses do not forget about developing local SEO, especially if that business relies on local Internet or foot traffic. When searching for a local business, 85% of consumers use the Internet to find local businesses; highlighting the need for these businesses to make their corporate information easily discoverable online. (Source: “85% of Consumers Use the Internet to Find Local Businesses,” Yelp Blog for Business Owners, April 6, 2012.)
“Local search should be a key part of any small business’ marketing strategy,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “Unfortunately, in today’s tough economic climate, many small- and medium-sized businesses don’t think they have enough money to invest in online marketing and advertising. Ironically, not incorporating a local SEO strategy could have a detrimental financial effect on business.”
According to the SEO experts, because local SEO tends to be less competitive, it can be easier for companies to be found by potential customers at rates that can be much lower than traditional advertising streams. That means small- and medium-sized businesses working with a tight marketing budget can execute a targeted SEO campaign to attract new customers, while increasing brand awareness, credibility, and authority.
“Online users like consistency. Make sure page layout and graphics are uniform, and that customers can easily find the business’ name, slogan or tagline, and contact information. Let customers searching online know that they are dealing with a local business. Use a local area code and phone number instead of an 800 number,” Reuter adds.
According to Numero Uno Web Solutions’ top tips, content should also be formatted, so it’s easy to find and read. Home pages cluttered with images, volumes of copy, and confusing navigation are visually distracting and difficult to navigate. Users who want more details and information can be prompted to go to other pages on the site.
Regardless of budget, the experts at Numero Uno Web Solutions can help small- and medium-sized businesses design a web site that connects seamlessly with local customers. To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).