(PRWEB) July 04, 2012
This summer the Seoul Metropolitan Government will be hosting an online contest in an effort to promote Korean cuisine and the city of Seoul. The 6-week contest, starting July 2nd, invites amateur chefs from across the globe to make a cooking video of their best Korean dish and upload it to Seoul’s YouTube channel (http://www.youtube.com/visitseoul). The five teams with the best videos will win a gourmet trip to Seoul, and a final offline contest will also be held in Seoul to determine the final winner.
Officially titled the “Delicious Seoul Story Cooking Contest”, this event is open to non-Korean citizens residing outside of South Korea. Participants can post a 3-minute video in which they make a Korean dish that can be traditional or combined with their local cuisine. The contest runs until August 10th, and the uploaded videos will be judged according to their creativity and various criteria. Five teams will be selected to win a gourmet trip to Seoul which will take place during the week of September 17th.
The 5-day trip will be filled with visits to gourmet restaurants and traditional markets in Seoul, and classes with Korean master chefs. The cooking class will be specially held in conjunction with the Institute of Korean Royal Cuisine, where the participants will have a chance to learn about Korean cuisine in depth. On the final day of the trip, the participants will gather at the Korea House in Seoul to cook their best Korean dishes in front of the judges.
Although global interest in Korean culture first started with the Korean Wave, Korean Wave fans are now captivated not only by K-Pop, but also by other aspects of Korean culture including the Korean language, arts, and cuisine. The Seoul Metropolitan Government hopes to increase awareness of Seoul and Korean culture by capitalizing on these popular new interests with this contest and by utilizing YouTube and various other SNS channels in which word-of-mouth plays a significant role in promoting the city brand.
*For more information, please visit http://welcome.visitseoul.net.