Chicago, IL (PRWEB) December 15, 2012
The impact of server downtime on a business has led Shiny Reputation to discuss the merits of having a good, free server monitoring program in place. With the advent of the internet, marketing concepts have evolved significantly. While shops and offices may close for the day, the internet never does thereby allowing business owners to reach prospective clients globally, at a time of their choice. But websites depend on the server’s uptime and a significant amount of downtime on a regular basis can dent the bottom-line, putting the reputation of the business at stake.
Shiny Reputation illustrates their point with the example of two customers head for the same store. One of them enters the store faster while the other is about to. Just at that very instant, the shutters are downed and one customer is locked within the premises while the other is wondering what happened. Half an hour later, the shutters are opened and some customers flee with their purchases while others are happy just to be outside again. Customers outside the store, who have witnessed this event, don’t bother entering the store. After all, what if they got trapped beneath the shutters when they were in the very process of entering the store? It doesn’t seem like a very likely scenario unless the store has an automated entry system that malfunctions. But the frightening reality is that this is exactly what happens with online shoppers. Servers go down when least expected to and cannot allow visitors to access the site while those in the middle of a transaction are locked in, until the server restarts. The impact of server downtime on a business has led Shiny Reputation to discuss the merits of having a good, free server monitoring program in place.
In the above example, regardless of the fact whether shoppers made a purchase or were happy to escape a shutdown, the fact remains that the chances of those people visiting that store again, appear remote. If the store was an online one, the chances recede even further when there is no dearth of choices on the internet. Server downtimes can be enough to get prospective customers frustrated enough to drive them away. While this is bad enough for sales as it is, imagine the negative word-of-mouth publicity that crops up on review websites where it cannot be erased even years later. The damage to the online reputation of the business worsens the situation. This is why businesses need a server monitoring program that can provide them with some visible benefits such as:
- Providing uninterrupted web information that results in increased customer loyalty and retention
- Storing data that can be used to provide alerts about any errors on the server.
- Reporting and evaluating any errors through their high performance tools.
- Reducing downtime by as much as 90%.
- Providing regular feedback about any errors on the website and visitor’s requirements.
- Checking the website’s performance and generating analytical reports.
McKremie conducted an online survey with over 500 respondents. Some of their conclusions were:
- 87% researched companies and services online before transacting any business.
- 88% had implicit faith in the reviews posted on Google, Yelp and Angie’s List.
This shows that all efforts taken to promote and build up a brand can be obliterated by bad experiences of customers.
McKremie is a search engine marketing company with over 8 years of experience in providing SEO services, social media marketing services and reputation management services. It is based in Irvine, California.
By availing of the services of a reliable server monitoring system, businesses can improve customer experiences online and indirectly, influence their online reputation.
About Shiny Reputation:
Recognizing the benefits of review sites like Yelp, Shiny Reputation provides businesses with tips to influence their Yelp reviews and even provides advanced levels of training to help them improve their Yelp reviews.