SEO and ranking high on search engine results pages are important for every business, but they are extremely important for dentists.
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Toronto, Canada (PRWEB) May 16, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is pleased to announce it has launched specialized search engine optimization (SEO) services designed to help dentists build web sites that are discoverable on search engines like Google and drive traffic that leads to conversions.
When searching for a local business, 59% of people—83% of those being under the age of 35—turn to search engines first. Studies also show that online users can be impatient; a full 75% never scroll past the first page of results. (Sources: HubSpot, “120 Awesome Marketing Stats, Charts, & Graphs,” http://cdn1.hubspot.com/hub/53/120-marketing-stats-charts-and-graphs.pdf, last accessed May 15, 2013; CityGrid Media, “National Survey Reveals Facebook Likes Eclipsing Review Sites,” http://www.harrisinteractive.com/vault/CityGrid-Facebook-Likes-Reviews-05-03-11.pdf, last accessed May 15, 2013.)
“SEO and ranking high on search engine results pages are important for every business, but they are extremely important for dentists,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “A lot of people don’t think about dentists until they really need one. And when they do, a toothache is probably involved, along with a sense of urgency. If you’re in pain, chances are you won’t look past the first few names at the top of the search engine results. That’s why it’s important for dentists to implement a unique SEO strategy and marketing campaign tailored to their needs.”
One of the most important aspects of any SEO strategy, according to Reuter, is the proper use of keywords. For dentists to rank higher on search engines, their sites have to be optimized for relevant keywords that best reflect the practice. To attract local customers, dentists need to consider both geography and additional urgency keywords like “emergency services,” “same day appointments,” or “immediate appointments,” because when it comes to a dental emergency, the sooner you find a dentist, the better.
Reuter notes that to rank higher on search engines like Google, Yahoo!, and Bing, online marketing campaigns also need to focus on link-building strategies. When a search engine finds a site with a lot of backlinks, it concludes that the site provides quality information and should be rewarded with a high ranking. To make a site discoverable by search engines, it needs to have a high number of links directed to the web site from other quality web sites.
“As a dentist, the main goal of promoting your business online should be to increase visibility, making the site more discoverable and shareable,” says Reuter. “To attract new patients, dentists need to use an experienced SEO company with a proven track record.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).