Suwanee, Georgia (PRWEB) April 09, 2013
An exciting business model, quality flooring and an experienced new leader for the company should prove to be a winning combination for simpleFLOORS Inc. Julio Berea was named COO for the direct-market flooring enterprise in January of 2013. With his background in banking, investing and marketing, Berea brings sound financial expertise to his new role.
Prior to becoming COO, Berea was National Director at Home Insurance and owns his own Sacramento, California simpleFLOORS franchise. His entrepreneurial drive and hands-on experience with the company are expected to bring simpleFLOORS Inc. to the forefront of the flooring industry.
Berea has one simple goal for simpleFLOORS: to give their customers top-quality designer flooring at the best price possible. Because the company is a direct-market enterprise and works closely with manufacturers, they're on the cutting-edge of industry trends.
simpleFLOORS offers premium Hardwood, Bamboo, Cork and Laminate floors crafted from traditional and exotic wood species including mahogany, cherry, bamboo, teak and rosewood, making living spaces more beautiful, more enjoyable, and adding value to property.
Designer-quality flooring, environmentally-safe adhesives, quick service and low pricing make simpleFLOORS a growing business proposition. New COO Julio Berea says, “We believe that simpleFLOORS is poised to become one of the leading retailers of flooring products in the United States. Our goal is to utilize strategic partnerships, in-depth analysis of flooring trends, and an aggressive play in the franchise space to grow our presence in the U.S. and Canada over the next five years.”
simpleFLOORS is a privately-held, self-funded organization driven by innovative ideas and superior customer service. The company is focused on delivering stylish, yet cost-effective products designed to inspire. This philosophy is readily-supported with manufacturer-direct importing as it guarantees unique product lines and no middleman. With a proven method for establishing store-based and mobile franchise locations in competitive markets, simpleFLOORS not only brings the product to the customer; the organization is also creating careers. To learn more, visit http://www.simplefloors.com.