Sizzix Appoints New Director of Sales to Support Existing and New Growth Opportunities

Arts and Crafts Industry Veteran Andrew Williamson Joins Sizzix as its New Director of Sales to Assist Company with Its Growth

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Sizzix Die Cutting Machines
I’ve dedicated most of my professional life to the craft industry and I’m looking forward to utilizing my experiences to help continue our growth and increase Sizzix's market share, said Andrew Williamson.

Lake Forest, Calif. (PRWEB) January 15, 2013

Sizzix, the market leader in die cutting machines and die cutting accessories, has announced the addition of arts and crafts industry veteran Andrew Williamson to the position of Director of Sales to support the Company’s continued market growth.

Williamson has had an accomplished sales and operations track record, having previously held key sales and operating roles at companies that include Making Memories, Advantus, and Kelly’s Crafts. Having spent over 20 years in the arts and crafts industry, Williamson brings valuable industry experience and relationships to Sizzix’s sales team.

“I’m very excited to join the great team here at Sizzix,” says Williamson. “I’ve dedicated most of my professional life to the craft industry and I’m looking forward to utilizing my experiences to help continue our growth and increase our market share.”

“I’ve had the opportunity to work with Andrew before and am excited to have him on-board with us,” says Dennis Horcher, V.P. of Sales of Ellison Educational Equipment, Inc., parent company of Sizzix. “We have experienced tremendous growth during the past two years and Andrew will be a key asset to continue our sales growth in the future.”

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment, Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 35 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.sizzix.com.