A common sense approach for small business marketing using social media.
Philadelphia, PA (PRWEB) January 08, 2013
Today, MyMarketingDept. Inc., a small business B2B marketing consulting firm that specializes in helping small businesses that sell consultative products and services to other businesses, announced the launch of its new Small Business B2B Marketing Social Media E-Book. This e-book addresses many of the basic questions that small B2B businesses have regarding employing social media in their marketing plan.
Bob Hennessey, President of MyMarketingDept. Inc. in announcing the availability of the Small Business B2B Marketing Social Media E-Book said, “Our goal is to provide a common sense guide to using social media in a small business B2B marketing effort. There are so many experts talking social media we thought that there was a real need to provide the facts and realty to using this new marketing communications channel specifically for small business-to-business companies.”
Since 1998, MyMarketingDept Inc. serves small businesses that sell consultative products and services nationally by generating B2B sales leads. This new social media e-book helps small b2b businesses solve the riddle that surrounds all of the social media marketing hype.
“One of the confounding issues facing small business today is if and how a small business should employ social media as a part of their overall marketing. Our clients often tell us they think they should be using social media but when we ask them if they use it, they tell us they are too busy to use it running their business. This is a big reason why we felt compelled to shed light on social media as a marketing tool for small business,” explained Hennessey.
Addressing some of the important things that a small business needs to know about social media in general, Hennessey stated, “The most important aspect of social media to understand is that it is not a type of marketing but a marketing communications channel like email, direct mail, or any other medium that you might use to get your marketing message out to your target audience.”
“Beyond the fact that social media is a marketing channel, I would say these three guiding principles are the most important,” according to Hennessey.
1. The immediate benefit of using social media is branding and a long term benefit possibly being sales leads.
2. You can’t use the same “hard sell” marketing messages in social media they will not work. The rule of social media thumb is 70, 80 or 90% of your postings need to be about helping others and the balance promoting your business.
3. Don’t get overwhelmed by all the social media platform choices. Pick one and master it before considering a second platform.
Get your free 29 page guide to social media marketing download your copy now at Small Business B2B Marketing Social Media E-Book or contact MyMarketingDept. Inc. by call 1-866-875-2534 for more information on social media marketing.
About MyMarketingDept. Inc.
MyMarketingDept. Inc. is a national small business B2B marketing firm specializing in helping micro and small business get face-to-face sales meetings affordably. We offer a variety of Internet, inbound marketing and offline marketing services including our popular outsource marketing solutions. Founded on the principal that micro and small businesses deserve high quality professional marketing we continue to seek smart ways of delivering affordable marketing solutions. For more information, visit us at http://www.MyMarketingdept.Com