Consumers are 57% more likely to visit a store, and 51% more likely to make a purchase after a mobile app search. (Google/Nielsen)
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Pasadena, California (PRWEB) May 02, 2013
To meet the rising demand of Small and Medium-Size Businesses (SMBs) that need their own affordable mobile app to effectively compete in 2013, a new and highly specialized app developer – MobileAppSource.com – announced its launch today.
The launch of MobileAppSource comes at a critical time for SMBs. Recent research conducted by Internet search giant Google and market research firm Nielsen finds that mobile search is now wielding enormous power over retail buying decisions and behaviors. The data show that mobile search is particularly influential for ‘brick-and-mortar’ retailers – those that operate actual storefronts.
The report shows that retailers offering their own branded and dedicated smartphone app have a major competitive edge in vital business areas including customer loyalty and retention, couponing, text message notifications and social media sharing. However, with mobile app development priced at between $6,000 and $150,000 SMBs have not had an affordable business app alternative until now.
In their joint March 2013 report, Mobile Search Moments: Understanding How Mobile Drives Conversions, Google and Nielsen “…analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.”
Mobile Search Moments found that…
- When people use mobile search to help make a decision they are 57% more likely to visit a store, and 51% more likely to make a purchase.
- 45% of all mobile searches are goal-oriented and conducted to help make a decision (64% are made in a store, and 49% are made on the go).
- 55% of purchase-related conversations occur within one hour of an initial mobile search.
- 84% of follow-up actions triggered by mobile search occur within five hours.
- 81% of conversions (defined as store visits, calls and purchases) triggered by mobile search occur within five hours.
“The recent Google/Nielsen findings confirm that smartphones are the now the primary device used for web searches,” said Michael Berner, President of MobileAppSource.com. “The data on how quickly mobile searches convert to inquiries and sales is a wake-up call for restaurants, cafés, gyms, dry cleaners, single-store specialty retailers, entrepreneurs, and professional services stores like realtors and insurance agents. Small businesses without their own app are losing sales and customers right now. But they don’t need to. MobileAppSource builds sexy, full-featured, visually stunning apps at a reasonable cost. Now, any SMB can afford their own app.”
To celebrate its launch, MobileAppSource is offering deeply discounted apps to the first 10 businesses to request an app by May 31, 2013. Interested retailers can visit MobileAppSource.com and fill out a simple online form, or call (877) 225-1720 to speak with an app specialist. The 10 discounted apps in the May 2013 promotion will be awarded between 5/1/2013 and 5/31/2013 to businesses that meet basic terms and conditions.
MobileAppSource.com is a privately held corporation headquartered in Pasadena, CA, that specializes in developing mobile apps for small and medium-sized businesses. The company develops apps for all iPhones, iPads, Android, and HTML5 devices. For more information please email mike(at)mobileappsource(dot)com or call (877) 225-1720.