Even though businesses can reach online users 24/7, it’s also important to remember that users can also reach brands whenever they like. Left unchecked, it can be difficult for a brand to maintain control of its online reputation.
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Toronto, Canada (PRWEB) June 15, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing its expert opinion on the increasing role social media plays in a business’ online reputation and the need for including reputation management in any search engine optimization (SEO) marketing campaign.
The Internet has forever changed the way consumers shop. Not only do regular “office hours” no longer apply, but also customers want immediate attention. One of the most popular avenues for customers to communicate with brands is through social media channels, according to Numero Uno Web Solutions. In fact, 63% of online users say they are more apt to buy a product from a brand that uses social media. (Source: massrelevance.com, “75% of People Talk About Brands on Social Media,” Feb. 28, 2013; http://www.massrelevance.com/blog/75-people-talk-about-brands-social-media-infographic.)
“Even though businesses can reach online users 24/7, it’s also important to remember that users can also reach brands whenever they like. Left unchecked, it can be difficult for a brand to maintain control of its online reputation,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “While positive feedback or comments can significantly enhance brand awareness, negative comments can have serious long-term ramifications. This is why brands that use social media channels need to constantly monitor their online reputation by engaging with customers and regularly updating content.”
According to a recent survey, 92% of consumers trust brand recommendations from friends and family and 70% value online opinions from other consumers. Further, more than half of consumers on social media have used a social channel to research a brand, including 70% who like to hear about a customer’s experience with the brand. (Source: mdgadvertising.com, infographic, “Have you seen your online reputation?” May 20, 2013; http://www.mdgadvertising.com/blog/have-you-seen-your-online-reputation-infographic/.)
“Social media plays a major role in consumers’ buying decisions. That’s why it’s imperative that brands manage their online reputations,” Reuter observes. "For consumers, social media is about sharing, interacting, and engaging; for businesses, it’s about driving traffic to their web sites and increasing brand awareness. Unfortunately, more than half of brands feel unprepared or unsure about whether or not they can handle an online image crisis.” (Source: Ibid)
Too many unaddressed negative comments can irreparably harm a brand’s online status and lead to lost revenue. A well-maintained social media reputation management program, on the other hand, builds trust and online authority.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).