According to one recent study, 31% of consumers say they read online reviews before making a purchase,” Iaboni adds.
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Toronto, Canada (PRWEB) May 04, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top social media marketing tips for small businesses that want to capitalize on local search engine optimization (SEO).
“Thanks to the Internet, users can access information and buy products and services from all over the world. At the same time, the rise of mobile devices means on-the-go consumers are increasingly using the Internet to buy locally,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “For small- and medium-sized businesses that rely on local traffic, this opens up a world of opportunities. But to attract local customers, they have to be able to find you.”
Almost half of all Canadians report using a smartphone. On top of that, 32% of consumers use location-based apps more now than they did a year ago, and 55% visit, call, or purchase something within one hour of the initial mobile search. Marketing businesses on location-based social networks like Facebook Places, FourSquare, and Google Latitude can be very effective tools to reach untapped local customers. (Source: google.com, study, “Mobile Search Moments Study” March 2013; http://www.google.com/think/research-studies/creating-moments-that-matter.html; cellular-news.com, article, “Over Half of Americans Use Location-based Apps Despite Privacy Concerns,” April 3, 2012; http://www.cellular-news.com/story/53791.php.)
“According to one recent study, 31% of consumers say they read online reviews before making a purchase,” Iaboni adds. “Not only that, but consumers pay more attention to online reviews than they do word-of-mouth.” (Source: econsultancy.com, article, “Consumers now pay more attention to online reviews than word-of-mouth,” May 2, 2012; http://econsultancy.com/ca/blog/9765-consumers-now-pay-more-attention-to-online-reviews-than-word-of-mouth?utm_medium=feeds&utm_source=blog.)
According to Iaboni, smaller businesses hoping to increase their local exposure should consider adding location-based social networks to their online marketing efforts. To learn more about Numero Uno Web Solutions and how they can help your small- or medium-sized business achieve this, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).