Toronto, Canada (PRWEB) May 05, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top link-building tips for businesses negatively impacted by Google’s “Penguin” algorithm update.
In 2012, Google introduced the Penguin algorithm update in an effort to promote high-quality content sites. At the same time, Google Penguin penalizes web sites it deems to be using spam-like techniques, including excessive blog commenting, low-quality content, keyword stuffing, and linking back to poor quality sites.
“When it comes to producing search engine-friendly content, quality will always win out over quantity,” says Andy Wu, Business Development Partner at Numero Uno Web Solutions. “Links are important, because they help gauge a site’s popularity. When search engines see fresh content that links back to quality sites, it concludes the site is well-maintained, provides quality information, and should be rewarded with a high ranking.”
To attract traffic and increase search engine result pages, Wu explains, a brand must create relevant and informative content that users want to engage with and share, including blogs, articles, pictures, videos, and infographics. This is because “how” a person connects with a site can be just as important as “what” they discover.
According to Wu, social media can also play an important part in an online search engine optimization campaign. By publishing original, relevant, and reliable information on different social media channels like Facebook, Twitter, and Pinterest, brands can become an authority in their field and increase traffic; which in turn can build trust and increase backlinks.
“A large number of web sites saw their search engine rankings slump dramatically after the Google Penguin update. Only a small minority of web sites have fully recovered,” Wu says. “Now, more than ever, it’s more important to create fresh, engaging, targeted copy that both readers and search engines find engaging.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).