FORT WORTH, Texas (PRWEB) April 19, 2013
When the third annual Richards Barrentine Values and Ventures™ Business Plan Competition takes place April 19-20 on the campus of Texas Christian University, Chris Kraft, co-founder of Splash Media LP, will be among those to judge the innovative ideas presented by some of the finest collegiate minds in the world. He’ll also be keeping a keen eye on the interest this event generates in the social media world.
“I’ve had the privilege of participating as a judge in this unique event for the past two years. The vision of the Values and Ventures competition is just as entrepreneurial as the teams competing,” Kraft said. “Social media represents a tremendous opportunity for The Neeley School of Business at TCU to leverage the participants, students, faculty and guests at this amazing event to share their experiences with the rest of the world and amplify those conversations through social media channels.”
Kraft’s company, Splash Media, is the largest provider of social media strategy and marketing services in the Southwest and one of the sponsors of the Values and Ventures Competition. He assembled a team of social media strategists and practitioners and tasked them with creating a comprehensive social media marketing strategy that incorporates all the major social media platforms—Facebook, Twitter, LinkedIn, YouTube, Instragram, Google+ and a blog—into a working plan that would bring The TCU Neeley School of Business at TCU into the center of the social media world, before, during and after the event.
This team’s efforts did not stop with strategy, however. They also met with Neeley representatives and walked through exactly how to set up the platforms, how to execute the strategy, and how to measure results. Neeley representatives also had free access to the accredited Splash Media University and its nearly 500 training videos to ensure they had a complete understanding of how to leverage social media to its fullest extent.
“The strategy and training we received from Splash Media is phenomenal,” said Ann McDonald, Director of the Value and Ventures Program. “We will be able to fully facilitate and participate in conversations via social media throughout the competition like never before. Fully leveraging social media will bring us closer to our competitors in this year’s event, as well as help us in our recruiting efforts for future events.”
This year’s Values and Ventures Competition brings together teams representing 28 schools from across the United States and as far away as Croatia, Scotland, Mexico and Canada. During the two-day competition, each team will present a business venture designed to succeed fiscally and make the world a better place. The winning team receives $15,000, with $10,0000 going to the runner-up and $5,000 for third place. In addition, a $5,000 energy independence award will be presented to the team whose plan best demonstrates that concept best.
The Richards Barrentine Values and Ventures Business Plan Competition takes place at TCU's Brown-Lupton University Union, 2901 Stadium Drive in Fort Worth, Texas. The event is free and open to the public.
Follow the two-day competition at http://www.facebook.com/neeleyschoolofbusinessattcu, on Twitter @NeeleySchoolTCU #tcuvv13, and live at http://www.neeley.tcu.edu/livestream Saturday 9am-1pm for finalists’ presentations, and Saturday evening beginning at 7pm for announcements of winners.
For more information about the Richards Barrentine Values and Ventures Business Plan Competition, or to learn more about TCU, visit the school's website.
ABOUT SPLASH MEDIA
Splash Media, LP, based in Dallas, Texas, is one of the largest companies in the United States to provide full social media marketing services for small and midsize businesses around the world. Splash Media designs customized social media strategies for clients, provides text and video content, incorporates traditional internet marketing and SEO, and monitors online reputations and brand mentions.
Splash Media’s unique services for clients include a $5.5 million video production facility using state-of-the-art virtual reality backgrounds and an Emmy Award-winning video production staff. The blend of interactive digital marketing and leading-edge video results in compelling content that can drive new business leads and create thriving online communities for customers.
Splash Media also offers its own software product: SplashCube™, a one-of-a-kind social media management tool that grades businesses on their use of social networks and provides real-time guidance for building online communities; and Splash Media U™, the first online HD video university offering on-demand social media marketing training to businesses of all sizes.