San Jose, California (PRWEB) November 19, 2012
Follow us on LinkedIn – Stationery is no longer a term synonymous with ubiquitous writing tools such as pens and pencils. Product developments and increased activity on the desk have redefined the scope of this term to include a wide gamut of products covering home, school and office requirements. Although demand for stationery products is evergreen, the movement of individual product segments is cyclical, largely defined by major annual events such as the start of school and festive occasions such as Christmas, New Year, Valentine’s Day, Easter, Mother’s Day, Father’s Day and so on. Steady rise in birth rates, particularly in developing regions such as Asia-Pacific, Latin America and Middle East, and subsequent rise in school enrollment rates continue to contribute towards growing demand for school stationery products.
Although the global stationery products market registered considerable decline in sales during 2007-2009 recession, the market sprung back to normalcy in the year 2010, primarily driven by sustained demand for school stationery. Regarded as non-discretionary purchase when it comes to child education, school stationery even managed to attract considerable demand during the recession, as back-to-school period and events such as writing/ drawing/ painting competitions, school elections, and creative workshops make stationery purchases mandatory among students. Competitive pricing, product innovations and new product launches also helped market recover from the recessionary blues. The worldwide greeting cards market for instance recovered from two-year slowdown in sales in 2010, and continues to benefit from the proactive efforts of card makers to aggressively price products, as well as contemporize offerings for youth. Product innovations such as musical greeting cards, sound-wired card envelopes, cards with innovative themes and texts especially have been finding tremendous demand among youth, thereby adding to overall market. With steady improvement in global economy and subsequent increase in corporate confidence, new orders for office supplies too are increasing within the corporate sector.
The global stationery products market also banks on considerable demand from the home office sector. Having originated in the US, the home office concept is spreading far and wide, with women especially proving to be the forefront. From humble beginnings, Home Offices have ballooned into a strong end-use segment for the stationery products market. Product segments such as printer papers, inked ribbons, mailing supplies, hand stamps and most of the paper-based products are especially finding robust demand in this segment. Stationery vendors are expected to earmark a sizable chunk of advertising spending targeting consumers in this lucrative segment in the near term. The sheer diversity of product offerings and brands intensifies the competition in the industry, translating into high sales values and razor thin profit margins in the generic supplies category. However, premium brands in select segments such as writing instruments continue to exert their dominance over product pricing, thereby commanding substantial profit margin. Larger retailers are establishing a comfort zone for themselves through private labels and brands that offer above par quality targeting a niche consumer base. Alongside the conventional market forces such as quality and price, variety has of late, emerged as a major factor in consumer’s purchase decision. Stationery product manufacturers are busy developing advanced and multi-functional products that cater to the sophisticated mindset of the consumers. The ‘green label’ trend is rapidly catching the fancy and interest of the consumer, reflecting the growing demand for products manufactured from environmentally safe technology and materials.
As stated by new market research report on Stationery Products, Europe represents the largest regional market with a majority share in the total dollar sales registered for global market. Asia-Pacific represents the fastest growing regional market for stationery products, with dollar sales in the region waxing at a CAGR of about 4.49 % over the analysis period. Burgeoning population and steady growth in child birth rates are lending traction to school stationery, while bustling commercial activity is boosting demand for office stationery in the region. In terms of product segments, Paper-Based Stationery Products, commands the lion’s share of dollar sales with Writing/Printing/Copying products and Business Forms & Books representing the largest sub-segments. Party Goods is projected to be the fastest growing product segment with dollar sales waxing at a CAGR of 3.6% over the analysis period.
Major players in the global marketplace include A. T. Cross Company, American Greetings Corporation, Archies Limited, Aurora DUE s.r.l. Avery Dennison Corporation, Camlin Ltd., Corporate Express Inc., DS Smith Plc, Elmer's Products Inc., Hallmark Cards Inc., Groupe Hamelin, Herlitz PBS AG, Pentel Co. Ltd., Pilot Corporation, and ST Dupont SA, among others.
The research report titled “Stationery Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities The report provides market estimates and projections for global Stationery Products market in US$ for all major geographic markets, including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific, Middle East/Africa, and Latin America.
Key product groups/segments analyzed include Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils, and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying), Party Goods, Writing Instruments (Pens/Markers-Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens; Pencils/Art Goods- Wood-cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment and Other Art Goods), and Miscellaneous Stationery Products.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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