Google Think Insights reports that 96% of consumers have encountered sites that weren't mobile friendly, while 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites.
Austin, TX (PRWEB) April 11, 2013
While smartphones continue on their quest for internet domination, mobile users are growing increasingly agitated when businesses don't adjust their model to include a mobile site. Google Think Insights reports that 96% of consumers have encountered sites that weren't mobile friendly, while 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites. (Along with a Study Breaks College Media survey, in which 200+ students reported annoyance when faced with a site that wasn’t optimized for mobile.)
Mobile Site Advantages
Although consumers are quick to judge businesses lacking a mobile site, the same study shows that they appreciate those who cater to their smartphone experience.
- When they visited a mobile-friendly site, 74% of people say they're more likely to return to that site in the future
- 67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service
Mobile Site Search
Perhaps the most convincing data harnessed from the study is that concerning repeat users.
- 61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site
- 79% of people who don't like what they find on one site will go back and search for another site
- 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
In today's modern era, consumers expect businesses to be actively keeping up with technological innovation. Those who fail to digitally mature fall behind, defeated by a loss of credibility. Constructing a mobile-friendly site isn't just a decision based on interface, but instead it persists as an investment in brand, loyalty, and general user impressiveness.
- 36% said they felt like they've wasted their time by visiting sites that weren’t mobile-friendly
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 48% said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
- Global mobile data traffic grew 70% in 2012
- Average smartphone usage grew 81% in 2012
Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.
Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and two southeast cities (Athens, GA; Columbia, SC). (Studybreaks.com)