Brodrene Dahl Selects Blue Ridge for Supply Chain Analytics

Leading Norwegian HVAC and Plumbing wholesaler implements Blue Ridge Analytics to strengthen demand forecasting, planning and inventory replenishment.

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Brodrene Dahl to implement Blue Ridge Supply Chain Analytics
The Blue Ridge Analytics application is an opportunity for our replenishment team to look at inventory data in an innovative way and ensure purchasing decisions will have a positive financial impact.

Atlanta, Georgia (PRWEB) March 19, 2013

Leading SaaS demand forecasting, planning, replenishment and analytics provider Blue Ridge today announced Brodrene Dahl has selected the Blue Ridge Analytics solution. The leading Norwegian HVAC and plumbing wholesaler teamed with Blue Ridge to drive stronger inventory performance with valuable business intelligence.

Brodrene Dahl selected the Blue Ridge Analytics solution to augment their current demand forecasting and replenishment solution. The company realized they could make more strategic inventory planning decisions by capitalizing on big data in their supply chain systems. Anders Falkum, Supply Chain Manager at Brodrene Dahl, noted, “The Blue Ridge Analytics application is an opportunity for our replenishment team to look at inventory data in an innovative way and ensure purchasing decisions will have a positive financial impact.” Falkum continued, “With greater visibility and understanding of our product demand, we can maintain less inventory and still provide excellent service for our customers.”

The wholesaler also recognized that the predictive analytics would allow the company to foresee potential supply chain disruptions. “At the replenishment and logistics level, we can see if there might be an issue with an item ahead of time,” stated Falkum, “This allows us to take preventative action and ensure we meet our customer’s demand.”

Management from Brodrene Dahl and Blue Ridge alike are optimistic about the partnership and the results it will bring. Greg White, CEO of Blue Ridge stated, “We have worked with Brodrene Dahl in a consultative role in the past and know what kind of potential their team has.” White continued, “The team at Dahl understands the value of an investment-driven approach behind demand planning, and we expect they will achieve results quickly using the Blue Ridge Analytics application.”

About Blue Ridge
Blue Ridge leads the way in enterprise-class Software-as-a-Service supply chain solutions. Blue Ridge solutions and services turn inventory investments into cash flow and revenue generation opportunities. The company’s robust cloud-based solutions deliver a tightly-integrated, yet flexible architecture for demand analytics, forecasting, planning, replenishment, SKU rationalization and other demand-driven optimization solutions to provide a sound foundation on which companies can solidify and enhance their supply chain initiatives. To find out why global supply chain leaders such as CVS, Home Hardware, Burris Logistics, CRP Industries, Europris, K. Ekrheim, Martin Brothers and Procurator trust Blue Ridge’s unmatched solutions and expertise as their inventory alignment partner, visit http://www.blueridgeinventory.com.


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