Swipely Adds New Marketing Tools for Local Merchants

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New Features Connect Online Marketing to Offline Sales. Now Managing One Half Billion Dollars in Sales, up 100% in 90 Days.

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Our Spring ‘13 release adds marketing tools that represent an important next step in our vision to create an integrated online operating system for local commerce.

Swipely, the simple way for local merchants to accept payments, understand customers and grow revenue, today unveiled its “Spring '13” product release. The new release adds features to measure marketing campaigns and manage online reputation, amidst significant growth on its platform.

Local merchants struggle to use online marketing to grow sales. Swipely’s new campaign insights tool answers the age-old question, “Half the money I spend on advertising is wasted; the trouble is I don't know which half?” Swipely now gives small businesses a comprehensive view of online marketing, in-store revenue, and customer reviews tied to specific campaigns.

Online customer reviews increasingly eclipse traditional advertising in driving local sales. But merchants don’t have time to visit countless sites, rebut negative comments, and foster their online reputation. Swipely’s new reputation management tool solves this problem by making it easy to monitor reputation, engage with customers and measure the impact of reviews where it matters: actual revenue in the store.

Today Swipely works with local merchants in almost 100 cities and towns throughout the U.S., managing more than $500 million in annual sales and unlocking insights into nearly 1.5 million customers. This represents 100 percent growth in the last quarter alone.

“Doubling our sales under management in three months is proof positive Swipely’s message resonates with local merchants, who for too long have received little or no value from the payments network despite paying high credit card fees,” said Angus Davis, founder and CEO of Swipely. “Our Spring ‘13 release adds marketing tools that represent an important next step in our vision to create an integrated online operating system for local commerce.”

Campaign Insights
It should be easy to learn which marketing efforts increase sales and customer loyalty. Swipely measures the impact of online and offline marketing campaigns on sales:

  • Measure how event-based campaigns impact sales, bring in new or repeat customers, and if they outspend average customers
  • Show related Twitter and Facebook marketing in the context of campaign sales results
  • Attribute Yelp and Google reviews from customers during the campaign period
  • After campaigns finish, monitor how many customers return over time

Reputation Management
It should be easy to monitor online reputation from one place and in the context of sales results. Swipely saves time and helps merchants benefit from inbound marketing:

  • Monitor reputation across Yelp, Google and OpenTable
  • Identify and engage with influential customers
  • Monitor and compare your reputation to nearby businesses you choose
  • See online rating trends in the context of offline sales results

Expanded Support for Leading Point-of-Sale Systems
Swipely works with the hardware and software merchants already have, so no changes in the store are required. Swipely now has merchants live on over 50 supported point of sale systems, including Aldelo, Aloha, Breadcrumb, Cash Register Plus, Celerant, Clover, Comcash, Comtrex, Digital Dining, Epicor Eclipse, Firefly, Focus, Future Fusion, Halo, ISIS, J POS, Leaf, Lightspeed, Linus, LionWise, LiquorPOS, Maitre’D, Micros, NCR Silver, Ordyx POS, Paladin, PixelPoint, POS Nation, POSabilities, PosiTouch, POS Lavu, R-Power, Regit, Restaurant Manager, Restaurant Pro Express, Revel, Shopkeep, Spa Booker, Squirrel, Traxia and more.

An Easy Upgrade
Existing Swipely merchants will be upgraded to the Spring ‘13 release in May with a seamless cloud upgrade process requiring no changes in the store, and at no additional cost. For new merchant customers, Swipely is a good fit for those accepting over $30,000 in monthly credit card sales who want to better understand their customers to grow sales.

To see if Swipely is a fit for your business, please visit swipely.com or call 888-SWIPELY.

About Swipely
Swipely is a simple way for local merchants to accept payments, understand customers and grow revenue. Swipely’s valuable payments, analytics and marketing tools work with systems merchants already have and with cards consumers already use. Merchants use Swipely to manage one half billion dollars in sales and to deepen relationships with over 1.5 million customers.

Founded by Angus Davis and named to the Forbes Magazine 100 list of “America’s Most Promising Companies,” the Providence, RI based company includes veterans of Tellme, Microsoft, LivingSocial and SeamlessWeb, and is backed by leading Silicon Valley investors including Index Ventures, Greylock Partners, and First Round Capital, among others, who have made the largest software venture investment in Rhode Island history.


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Elizabeth Ducoff
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