Brooklyn, NY (PRWEB) March 19, 2013
For any business looking to stand the test of time, strong and strategic branding is paramount. Although many new businesses believe they need to create a timeless logo that will last the ages, the first time around, The Logo Company, an international company specializing in logo designs, has noted that the corporate logo is an evolving organism that has license to change with the times. As a result, they are proud to announce the launch of an infographic, which can be seen here http://thelogocompany.net/blog/logo-design/corporate-logo-evolution/, illustrating how the logos of some of the biggest brands have evolved over the years.
“We often get asked by our clients to design a logo that will stand the test of time,” says Simon McArdle, the Design Director of The Logo Company. “Many are shocked when they realize that this is not how the big brands operate with their brands. To support this fact, we put together an illustration that depicts how corporate logos evolve over time.”
Highlighting some of the world’s biggest brands such as Pepsi, Mercedes Benz, Shell and Microsoft, this infographic stands as pictorial proof that not all business logos are set in stone. Yes, even the largest brands have allowed themselves to adjust with market trends and consumer tastes, as a way of staying relevant.
“You should promote your brand in the here-and-now and not rely on the past,” continues McArdle. “Keep engaging your market because it too is evolving.”
It’s easy to assume that a strong brand has no reason to ever change, however, The Logo Company is a world-class professional logo designer that argues differently and, with a new infographic to illustrate their point, there is certainly a strong case for the notion that change is good.
With offices in the USA and UK, The Logo Company provides design service to small to medium sized businesses. Our client list also includes the US Gov´t, Army, Navy, Airforce, National Guard as well as some big brands like Duracell, MIT, Xxon Mobile to name just a few. A trusted internet business (see our many reviews on Trust Pilot trustpilot.com) that was a pioneer in internet based design services as long ago as 2000. Voted by the WSJ and Wired as the #1 logo design company online.