Clarity of purpose is the primary thing people should be focusing on. If you don't have a clear answer as to what your purpose is, you are wasting your time. If there is no purpose, there is no reason to spend even a millisecond on social media.
New York, NY (PRWEB) January 30, 2013
MJ Gottlieb & Gary O’Neil from the fast growing entrepreneurs blog, N2ITIV Solutions, have their own ideas on where to take social media in 2013.
Gottlieb suggests everyone start with answering a few questions this year before making the mistakes of last year. The first question to answer: Why is your business using social media in the first place?
Gottlieb notes, “In my opinion, clarity of purpose is the primary thing people should be focusing on. If you don’t have a clear answer as to what your purpose is, you are wasting your time. My single greatest time management tip is to look for that purpose in everything you do. If there is no purpose, there is no reason to spend even a millisecond on social media.” Gottlieb also recommends finding what social media platform works best for the individual.
Gottlieb adds, “I use Twitter for all of my engagement, and Facebook and Google Plus strictly for SEO. I think Facebook has a far greater challenge as it relates to commercial conversion, and Google Plus is still trying to find their way, so I personally stick to Twitter. There are people, however, that thrive on Google Plus like Guy Kawasaki, or on Facebook, like Amy Porterfield so I’m not saying it can’t be used as a revenue model, I just find Twitter works better for me.”
Gottlieb further believes that people need to write out a clear goal for their time spent on social media. To Gottlieb, it is all about four steps:
1) Interacting with targeted peers and/or customers
2) Bringing those targeted peers and/or customers to a company or individual's own platform (normally their website)
3) Communicating through e-mail to deepen the interaction
4) Face-to face engagement
Gottlieb points out the recent events that have shown that operating strictly online can be quite dangerous if not brought offline where actual face to face engagement is created. Notre Dame’s Manti Teʻo is a sad but perfect example of how the internet can lead to a lot of negative events, simply because a person never truly knows someone’s intentions when the relationship operates exclusively online. This is why individuals must have the goal from online interaction to offline engagement.
O’Neil specifically stayed away from social media and gave time for Gottlieb to test the waters before jumping in. O’Neil comments, “ Having come into social media somewhat recently I have found that to me, benefiting from social media has everything to do with being laser targeted in your focus.”
O’Neil feels that social media gives a great chance for large companies to appear smaller and more personal, while at the same time, allowing smaller companies to appear larger by using social media to expand their outreach.
O’Neil adds, “Years ago, large corporations had to pay tens of millions of dollars on research companies and surveys to get an idea of what their market is thinking and where it is going. I think the hidden gem that so many large corporations don’t realize is this can all be done now for a tiny fraction of the cost simply by having a small team engage on your company’s behalf in social media."
Gottlieb and O'Neil hope that these tips for entrepreneurs and companies big and small will create more engagement both with their current customers as well as potential customers who they previously either did not know about or have access to.
N2ITIV Solutions, founded by MJ Gottlieb and Gary O'Neil, is a strategic consulting firm specializing in the implementation of creative business strategies to help aspiring entrepreneurs and small businesses increase their brand awareness and monetize their businesses.
For more information, please visit http://www.n2itivsolutions.com