Banks and credit unions know that the best way to keep existing customers and also grow their consumer base is to keep them happy, and what better way to do this than by offering special perks?
EL SEGUNDO, CA (PRWEB) April 11, 2013
As social media networks continue to grow in popularity, more companies are jumping on board to establish their social media presence, and banks are no exception. In fact, according to a 2011 Accenture report on social media banking, 90 percent of financial services organizations allocated budgets specifically for social media efforts. GoBankingRates examines the link between banks and social media to explain how consumers can benefit from their union, and uncovers three financial institutions with impressive social media banking campaigns that give individuals ample money saving opportunities.
The new GoBankingRates report also clarifies why social media banking is vital to financial companies, even though 60 percent of banks consider themselves novices in the social media space, according to the Accenture’s report.
“Banks and credit unions know that the best way to keep existing customers and also grow their consumer base is to keep them happy, and what better way to do this than by offering special perks?” says Jennifer Calonia, GoBankingRates editor.
Financial institutions in the report include:
- Travis Credit Union: This northern California-based credit union is offering a $10,000 cash giveaway via Facebook to individuals who participate in their interactive campaign.
- Central Star Credit Union: The institution’s “Naked Checking” campaign on Facebook and YouTube are calling attention to hidden checking account fees and charges.
- Citibank: Citibank’s social media outlets reveal exclusive access to top-selling concerts, and therefore bypass higher ticket prices offered by third-party sellers.
GoBankingRates.com is a national website dedicated to connecting readers with the best interest rates on financial services nationwide, as well as informative personal finance content, news and tools. GoBankingRates collects interest rate information from more than 4,000 U.S. banks and credit unions, making it the only online rates aggregator with the ability to provide the most comprehensive and authentic local interest rate information.
For questions about this article or to schedule an interview with a GoBankingRates editor, please contact:
Jaime Catmull, Director of Public Relations