Vine, Twitter's Innovative, Recently Launched Video-Sharing App, and Its Functions and Importance to Business Marketing Are Explained By Study Breaks College Media

Twitter's recently launched video-sharing app, Vine, allows users to create six-second video clips quickly, easily and--most importantly--for free. Here Study Breaks, a leading college media entertainment company, explains this new app, its functions, and how businesses can utilize its ease and attributes to stay relevant and produce captivating, interest-grabbing content.

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Twitter, Vine, video sharing, app, marketing

Vine's six-second video clips are an excellent business marketing strategy and a great way for a business owner to add some life to the company image.

Vine's true value comes in its ease of use; business owners with minimal production experience can record, edit, and share high-quality clips...

Austin, TX (PRWEB) February 20, 2013

Last month Twitter shook the social media landscape when it launched its new video-sharing app, Vine. The app allows users to create (in true Twitter fashion) condensed six-second videos, and then share them through the app itself, or post clips onto Twitter and Facebook. Although a video recording app is nothing new, the easy editing process (the app records when you touch the screen, and stops recording when you take your finger off) allows the user to flexibly create either Portlandia-style mini-sodes, record six seconds of straight video, or apply start/stop motion to build a higher-quality, GIF-like image (with sound included). Big business took to the app almost immediately, as user innovation launched Vine into the national spotlight.

Marketing with Vine

Vine is worth a definite download from any business with a strong Twitter presence (which is growing more and more important). If not strictly for the unique creative marketing purposes, businesses should absolutely use Vine on account of the short amount of time one has to invest (literally six seconds). If the popularity of social applications such as Snapchat and Instagram have proved anything, it's that users respond to images just as easily (and many times, more effectively) as words. Any business trying to clearly communicate a message could look to employ Vine as a marketing tool.

Vine's true value comes in its ease of use; business owners with minimal production experience can record, edit, and share high-quality clips without ever having to develop a strategy, lose valuable time, hire someone to do it, or worry about what to say. And although sharing right now is somewhat limited, updates could potentially simplify (and explode) sharing through hosting sites such as Vinepeek.com and hits on established blogs and YouTube.

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and two southeast cities (Athens, GA; Columbia, SC). (Studybreaks.com)