Upshot Forms Global Strategic Alliance With Campaign Works

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Upshot, the Chicago-based marketing agency and Campaign Works, the London-based marketing agency have formed a global strategic alliance. The alliance enables the two agencies to better service existing clients and broadens their marketing impact throughout North America and Europe in the areas of consumer, shopper and business-to-business.

"Joining forces with Campaign Works helps Upshot meet the challenges of an increasingly global marketplace and better service our clients while expanding our geographic reach.” said Upshot President & CEO Brian Kristofek.

Upshot, the Chicago-based marketing agency and Campaign Works, the London-based marketing agency have formed a global strategic alliance. The alliance enables the two agencies to better service existing clients and broadens their marketing impact throughout North America and Europe in the areas of consumer, shopper and business-to-business.

“Joining forces with Campaign Works helps Upshot meet the challenges of an increasingly global marketplace and better service our clients while expanding our geographic reach,” said Upshot President & CEO Brian Kristofek, “It’s great to see our marketing touch more consumers and shoppers across the globe.”

Executives from both agencies formed the alliance last month—building on their existing relationship servicing Hilton Worldwide for the past 12+ months—and developed plans for leveraging their combined expertise for clients. The agencies plan to enhance their collaboration through a select group of partner resources, proprietary technologies and an ongoing employee exchange.

“The collaboration helps establish Campaign Works and Upshot as leaders in delivering innovative, integrated marketing solutions for our clients around the globe,” said Rob Conway, Campaign Works Managing Director. “I look forward to a long and fruitful partnership with Upshot and delivering comprehensive solutions for our clients.”
Most recently, Campaign Works and Upshot collaborated on an experiential reception for Hilton Worldwide’s potential investors and developers at The 14th International Hotel Investment Forum (IHIF) in Berlin.

“Campaign Works and Upshot have worked together synergistically on several global Hilton programs over the past year,” stated Paul Sanett, Hilton Worldwide Senior Director - Global B2B. “Their creativity, fresh thinking and knowledge of the industry, make them both invaluable partners.”

Upshot (upshot.net) is a 165-person marketing agency founded in 1994. They work with some of the world’s top brand for P&G, Kraft Foods, Hilton Worldwide and Corona.

Founded in 1996, Campaign Works (campaignworks.biz/) is a 30-person agency based in the UK. They work for clients in Europe, the Middle East, Africa, Australia and New Zeland, including Hilton Worldwide, Tesco, Greene King and Mitsubishi Electric.

For more information:
For Upshot: Kristie Ritchie, VP, New Business & Communications, 312-895-6151
For Campaign Works: Rob Conway, Managing Director,+44 1707 336900

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Kristie Ritchie
Upshot
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