Vocus Marketing Suite Aids Herr Foods Growth

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Food company uses Vocus Marketing Suite to expand its service area.

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The Marketing Suite helps with time management. Instead of doing things piecemeal, it's all at your fingertips.

Vocus, Inc. (NASDAQ: VOCS), a leading marketing cloud provider, released a case study illustrating the marketing success Herr Foods enjoys with the help of the Vocus Marketing Suite.

Herr Foods has expanded beyond the North Atlantic region in the United States to the Midwest and South. As the company expanded and its fan base grew, the marketing team needed to expand its marketing footprint with the same amount of human resources.

“The Marketing Suite helps with time management,” said Hans Thomas, Community Marketing Specialist for Herr Foods. “Instead of doing things piecemeal, it’s all at your fingertips.”

In one case, Vocus’ custom Facebook apps delivered a new fan base with their audience growing from 10,000 to 48,000 people. Prior to Vocus, Herrs worked with an outside agency to create sweepstakes because they lacked the knowhow. Now, the company gets and retains thousands of “Likes” by themselves for a fraction of the cost and time.

“As important as the ‘Likes’ are, the data the Marketing Suite delivers (such as demographics, referrers and post impression rates) makes a great difference,” said Han. “It helps us track trends and relevant topics. This technology allows us to post more relevant information and connect with our followers.”

To read more about the successes companies have experienced thanks to the Vocus Marketing Suite, please visit: http://www.vocus.com/blog/case-studies-reviews/

About Vocus

Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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Laura Spaventa
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