Seattle, WA (PRWEB) November 30, 2012
Shiny Reputation today urges business owners to avail of website monitoring services in order to increase traffic on their websites and generate a greater number of sales after after Business Wire recently reported on the results of a survey conducted by Ipswitch’s Network Management Division. The results of the survey showed that 92% of the respondents abandoned a website because of a poor web experience. Further, 64% of the respondents replied that they would make at least 2 attempts to purchase a product before abandoning the website.
Shiny Reputation viewed these results as an area of concern for business owners especially when one considers that the Holiday Season has only just begun. According to the survey, only 16% of the respondents would try to purchase the product from the same retailer again, while 32% would not buy the product at all. The remaining 52% would take their business to a competitor.
The results of this survey can be attributed to disappointing past experiences on the internet, where in the absence of free server monitoring services, business owners remained oblivious of the lacunae that existed on their websites. Customers, who made purchases online, came to realize later that their transaction had not been processed at all! Keeping this in mind, business owners would do well to monitor and track visitor behavior and measure it using an analytics program. Failure to heed the satisfaction levels of customers can lead to negative reviews, loss of reputation and even worse, poor sales. “How to improve your online reputation” could well become the key to a successful Holiday Season for business owners and using an easy-to-use analytics tool could end up giving them that cutting edge to turn a good start into a great end.
Business Wire is the global market leader in commercial press release distribution. It also has the most comprehensive news and disclosure network in the world. Ipswitch’s Network Management Division manages WhatsUp Gold, an integrated suite of IT Management Solutions.
Shiny Reputation realizes the power of positive reviews and word-of-mouth feedback and consequently, encourages business owners to use monitoring services to track customer behavior for optimum results. Knowing the likes and dislikes of customers can help businesses script their success stories in a more systematic manner.
Shiny Reputation focuses on providing techniques that help businesses in influencing their Yelp reviews. Realizing that word-of-mouth feedback remains on the internet through reviews sites like Yelp, Shiny Reputation also provides training on improving Yelp reviews.