Toronto, Ontario (PRWEB) April 06, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for designing web sites that are optimized for use across multiple mobile platforms in response to a recent mobile search study conducted by Google and Nielsen.
“In 2012, 32% of Canadians used mobile devices to access the Internet. And that number is only going to increase as mobile devices use becomes more and more popular,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “Failing to design a mobile-friendly site that is easy for browser and mobile navigation means, brands are losing out on traffic and e-commerce sales.” (Source: “New Media Trend Watch—Canada,” European Travel Commission, February 28, 2013.)
The experts at Numero Uno Web Solutions note that the study by Google and Nielsen found that 77% of mobile searches occurred at home or at work, while 17% take place on the go. As well, mobile searches are strongly tied to specific markets: food, restaurants, shopping, and tech searches are more likely to occur in-store. In addition, 55% of conversions, such as a visit, call, or purchase, happened within one hour of the initial mobile search. (Source: “Mobile Search Moments Study,” Google.com, March 2013.)
According to Numero Uno Web Solutions’ top tips, with consumers turning to their mobile devices in increasing numbers, it is imperative that small- and medium-sized businesses develop websites that attract on-the-go customers and encourage sales.
“Whether a business relies on walk-in traffic or e-commerce sales, web sites need to be mobile-friendly and easy to use across multiple platforms. Important information including location and services should be easy to find. Businesses should also use effective keywords associated with the brand and utilize Google Maps for local SEO [search engine optimization]. Because if visitors can’t read a site’s content on a small mobile screen, they’ll find a site where they can,” Reuter concludes.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).