Connecting with online users once they land on a site is not as easy as it sound.
Past News ReleasesRSS
Toronto, Canada (PRWEB) April 22, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small-and mid-size business-to-consumer companies, announces its top web design strategies for helping businesses decrease the bounce rate.
Search engine optimization is about making a web site as discoverable as possible: increasing web traffic, building brand awareness, and getting sites to rank higher on search engine results pages (SERPs). But being discovered is only the beginning, according to the experts at Numero Uno Web Solutions. Once consumers find a site, it’s important to keep them engaged and turn them into customers.
“Connecting with online users once they land on a site is not as easy as it sounds,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. ”Online shoppers are impatient; those that do not find what they need in a few seconds will bounce to a site where they do. What many small- and medium-sized businesses fail to recognize is that a well-designed web site can have a direct impact on sales and actively works at getting interested consumers to stay on a particular site.”
“In 2012, Google announced a new algorithm that looks at the layout of a web page and the amount of content a visitor sees, penalizing those web sites that use excessive ads,” Iaboni adds. “It’s important for companies with an online presence to understand just how much of a role design layout plays in lead generation and sales.”
The number one reason users block a web site from their search results is that it contains too many ads, cites Iaboni. Furthermore, 60% say they would block a site because of poor quality content and 25% said they are less likely to trust an article that contains a number of typos and grammatical errors. (Source: searchengineland.com, “Study: Top Reason A User Would Block A Site From A Search? Too Many Ads,” April 15, 2013; http://searchengineland.com/?p=155708.)
“To keep bounce rates down, content layout should be formatted so information is easy to find and read,” concludes Iaboni. “Web sites cluttered with images and large amounts of copy are visually distracting and difficult to navigate. Consumers that find sites bogged down with too much advertising, bad grammar, and poor content will look for another site that is more user-friendly.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).