Another Set of EMR Advantages Released by Marketing Expert Nitin Chhoda

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International marketing expert, Nitin Chhoda, an advocate of electronic office systems that increase productivity, referrals and revenues, has announced new ways which practice owners can benefit from the EMR system to market their clinics.

EMR - electronic medical record

The system allows therapists to determine the average number of visits by each patient and identify at what level of treatment patients typically terminate their visits.

Electronic medical records are versatile systems that also provide clinics with valuable analytic and marketing tools. It provides therapists with a quick and easy way to document patient records to prevent lawsuits, eliminate billing and coding errors, and expedite payments,” said Chhoda.

The EMR system can effectively monitor the total number of new patients and referrals received each month, and therapists can easily discover how many individuals actually made an appointment. The source of those referrals can be charted to learn where marketing efforts should be focused. Therapists who want to expand services, open a new facility or ascertain staff requirements can acquire valuable information by getting the statistics provided by an EMR.

According to Chhoda, cancellations and no-shows are inevitable in any practice, and an EMR provides the tools for physical therapists to discover how many visits are being cancelled, if the appointments are being rescheduled, and how quickly. The system allows therapists to determine the average number of visits by each patient and identify at what level of treatment patients typically terminate their visits. The data presents a multitude of opportunities for examination of the physical therapy business and the clinic’s customer service.

Everyone strives for an increased level of efficiency and productivity, and an EMR system easily shows how many patients are being treated, the type of procedure received and how many hours are being invested to deliver services. The information creates valuable insight that can be utilized to schedule staff, offer new procedures and manage patient cases more efficiently for greater productivity.

EMR systems provide the tools for clinics to evaluate and monitor the physical therapy billing and coding process for increased revenues. The information is available instantly and doesn’t require long hours of complicated calculations. Data and statistics can be accessed at the tap of a button.

Chhoda’s new uses for electronic medical records systems provide practice owners with innovative ways to monitor patient visits, referrals and the success of marketing efforts. Implementing an EMR can seem like a daunting task, but Chhoda said such systems are well worth the effort, providing physical therapists with state-of-the-art tools to provide better customer service, increase revenues and grow their practice.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

About Nitin Chhoda
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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