Physical Therapist and Acclaimed Marketer, Nitin Chhoda, Provides New, Number One Reason for Implementation of an EMR as Soon as Possible

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Tens of thousands of patients across the nation are deferring visits to their physical therapist, resulting in many practitioners spending as much time with their accountant as they are with clients. World renowned marketing expert, Nitin Chhoda, is cognizant of the issues facing today’s physical therapy clinics and recently blogged about his new number one solution for fighting the battle of the budget.

physical therapy management plan

Funds are deposited directly into the clinic’s account with very little wait time. EMRs virtually eliminate billing and coding errors, denials and the need for additional information.

“The one single action that clinic owners can do to improve patient numbers and increase cash flow is to implement an electronic medical record,” said Chhoda. “An EMR has the built-in tools to track marketing efforts, increase patient counts and increase the turnaround time on reimbursements.”

The Affordable Health Care Act mandates that those in medical professions implement an EMR by the year 2014. Chhoda noted that therapists should make every effort to install a system as soon as possible, not just to avoid federal penalties, but for the overall benefits to their business and the financial health of their clinics.

Therapists are seeing declining patient numbers due to factors over which they have no control. An EMR helps mitigate the effects brought about by patients’ declining incomes, lack of insurance and loss of employment, bringing them back into the clinic for needed treatments.

Marketing doesn’t have to be expensive to be effective. Low-cost marketing methods are available that will increase patient numbers and boost referrals. An EMR provides the information and tools to assist clinicians make informed decisions about where to focus their marketing efforts and ascertain what creates the best return on investment.

Client care, expansion, availability of services and a superior level of patient care is dependent upon a steady cash flow and EMRs drastically reduce the turnaround time on reimbursements. Claims are filed electronically, arriving at their destination almost immediately, and allowing them to be processed quicker. Funds are deposited directly into the clinic’s account with very little wait time. EMRs virtually eliminate billing and coding errors, denials and the need for additional information.

In a slowly recovering economy, Chhoda’s new number one solution for increasing business allows clinics to maintain compliance with the Affordable Health Care Act, while maximizing their marketing efforts and dollars. Implementing an EMR provides the means for practitioners to create more effective marketing campaigns to increase client numbers and dramatically reduce the turnaround time for reimbursements.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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