Chhoda Provides Clinicians with New Information for Attracting Patients with the Ease of an Electronic Medical Record System

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Patients don’t magically appear at the door of clinics; they must be wooed and carefully cultivated, but first they must be found. Physical therapist and electronic medical record (EMR) expert, Nitin Chhoda, has taught thousands of practitioners how to fill their practice with patients and he’s released new information for attracting clients utilizing an electronic medical record (EMR) system.

electronic medical records system

Chhoda noted that EMRs encompass a variety of tools to launch a variety of effective client acquisition campaign utilizing multiple methods.

“You can look for patients in all the traditional places but it can be a hit and miss process,” said Chhoda. “An EMR contains the capabilities to assist therapists in compiling a list of potential clients that can be targeted by a variety of demographics.”

Physical therapists should never become complacent or content with their current roster of patients. Chhoda noted that EMRs encompass a variety of tools to launch a variety of effective client acquisition campaign utilizing multiple methods. The systems include metrics to monitor each campaign and its effectiveness.

  •     Mail – An EMR provides practitioners with the means to contact potential patients with special offers, and extend greetings and follow-ups to existing clients for return visits.
  •     Email – Selling a clinic’s services by email has the advantages of ease and convenience.
  •     Text/voice message – EMRs excel at contacting patients via a variety of mobile devices. Customized voice and text messages, special offers, promotions and discounts can be proffered.
  •     Newsletters – It’s easy to create an informative newsletter that can be accessed on the business website, distributed by mail and email, and printed for clients within the clinic.

The new information offered by Chhoda provides clinicians with multiple methods they can employ with an EMR to highlight their services and acquire new patients. Each method has its own success rate, based on local demographics. Practitioners will have to determine which strategy is most effective for their clinic and best fits their budgetary requirements.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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