Chhoda Reveals Three New Rules Every Therapist Should Know to Lead Their Practice into a Future full of Promise and Profitability

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As the owner of a physical therapy clinic, practitioners are responsible for leading the company and demonstrating by example how the practice is to operate. Nitin Chhoda, a physical therapist and international marketing expert, recently released three new rules for practice owners to assist them in leading their practice toward a successful future.

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Chhoda noted that every choice a practitioner makes has a short-term and long-term effect on the clinic. Each should be examined thoroughly before putting it into practice.

“As the head of your company, it’s your responsibility to lead by example each day,” said Chhoda. “It’s one of the most important tasks you’ll have as a clinic owner. You establish procedures, the level of professionalism and overall attitude patients encounter when they come into the office.”

Practice owners determine how their clinics will expand, grow and develop. The decisions clinicians make affects the number of patients seen and their quality of care. Chhoda noted that every choice a practitioner makes has a short-term and long-term effect on the clinic. Each should be examined thoroughly before putting it into practice.

A frat boy mentality isn’t professional, nor does it provide the guidance staff members require to do their jobs efficiently. It’s an attitude that will garner few new patients and will cost the practice dearly. Chhoda said there are some basics that should be observed in any clinic and, while they may seem elementary, far too many practice owners fail to do so.

  •     Respect – One has to give respect to receive it. Take the feelings and reactions of staff and clients into account when interacting with them. Speak and act calmly.
  •     Procedures – Therapists should develop a written procedural code, ensure each employee has a copy, and that they fully understand it. Designate a go-to person for any contingency not covered in the plan.
  •     Intelligence not emotion – Incidents will happen to try the patience of even the most pacifically natured individual. Practitioners should approach decisions with intelligence and not let emotion rule the day, keeping in mind the future impact on the clinic.

Operating a successful and profitable practice requires a professional demeanor at all times. Chhoda’s three new rules offer clinicians a reliable guide for dealing with staff and patients in any set of circumstances. When the appropriate tone is set by the practice owner, it demonstrates a level of professionalism that will be emulated by staff, while creating an environment in which patients feel welcome and secure.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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