Practice Marketing Specialist and Licensed Physical Therapist, Nitin Chhoda, Reveals Tips on a More Efficient Practice

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Nitin Chhoda, who works as a practice marketing specialist, said that the flow of new patient referrals may have slowed, but there are some key strategies into generating a consistent flow of new referrals for any physical therapy (PT) office with electronic medical record keeping (EMR). Chhoda’s expert strategies into helping any PT office become more efficient are made in part by transitioning over to a new system of management with EMR.

physical therapy EMR

People simply cannot be treated as a number. It is important to thank them by mail and assure them that the office is there to help in anyway possible.

“The use of the latest technology today is very important when trying to make your practice remain successful,” said Chhoda. “However, remaining in the past with the older file and paper system can seriously hinder long-term survival and efficiency of a practice.”

Chhoda states that for any PT or other physician’s office to remain efficient, it must have goals set for its long-term survival. Chhoda stressed the importance for the office staff to remain in contact with all of the clientele on a regular basis. Using the most modern EMR system software can do this for any office.

Chhoda also stressed the need of real compassion in any PT office and that human beings naturally need assurance. “People simply cannot be treated as a number,” says Chhoda. “It is important to thank them by mail and assure them that the office is there to help in anyway possible. This can be helped along with EMR documentation software as well. And while large offices may see this as a large task, it really isn’t.

Physical therapy offices must utilize all modern customizable systems with electronic medical record keeping, the software does a lot of this for you.” Chhoda also stated that many EMR systems could help the staff with communications reminders alerts by text or even via social media and other mobile electronic devices.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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