Marketer and Physical Therapist, Nitin Chhoda Announces New Ways to Utilize EMRs to Allocate Costs and Manage Expenditures

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Money management and allocating expenses in a physical therapy practice is one of the most difficult tasks clinicians encounter when operating a practice. World renowned international marketer, Nitin Chhoda, assists practitioners in marketing their business successfully and is providing therapists with new ways to manage their practices with the help of electronic medical record (EMR) systems.

electronic medical records system

Clinicians can use their EMR to track high volume patient times, allocating staff where they’re most effective and provide the greatest earning potential.

“Acquisitions, assets and depreciation are terms that clinicians don’t learn about in school,” said Chhoda, “but they’re essential to operating a successful practice. Practitioners must learn how to place a value on their time and services that allows them to remain in business, pay the bills and save for capital projects. EMRs provide the tools to accomplish all those goals.”

The objective for allocating expenses is to spread them evenly across the patient base. Chhoda said clinicians can allocate costs based on the department, the number of employees within the department, the square footage of the clinic, the number of hours expended or by a percentage of each department. Practitioners can utilize their EMR to allocate funds for each method.

Chhoda noted that EMRs contain a wealth of tools to track and monitor an extensive array of expenditures, from the cost of paperclips to equipment featuring the latest technology. Those figures can be used to identify how much is being spent within each department and locate ways to reduce costs if needed.

By far one of the largest costs within any clinic is staffing. EMRs require logins and time stamps can be implemented to ascertain which staff members are most productive and discover those that may not be working up to expectations. Clinicians can use their EMR to track high volume patient times, allocating staff where they’re most effective and provide the greatest earning potential.

Practitioners will also encounter a number of indirect costs related to their practice that will fluctuate monthly and can be difficult to estimate. EMRs have the tools to track expenses and provide clinicians with figures that can be used to plan for expenditures that include phone and electric usage, heating and cooling costs, and office supplies. Funds can be allocated accordingly to avoid cash flow problems.

Allocating funds and determining monetary needs within the clinic is easy with an EMR. Chhoda’s new information for utilizing an EMR provides clinicians with options that many practitioners may not be aware, providing new avenues to keep practices financially sound.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention

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