The Essential Role of Effective Physical Therapy Marketing on Patients Revealed by Private Practice Marketing Expert Nitin Chhoda

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Physical therapy marketing has an important role that typically involves the patients and it begins before a particular patient starts a treatment. International private practice marketing expert, Nitin Chhoda, recently reveals the importance of effective physical therapy marketing so that practices will continue to thrive in their businesses.

physical therapy EMR

Along with the implementation of EMR for physical therapy services is highly effective physical therapy marketing tactics that can start with a physical therapy clinic which stands out from the rest.

Aside from the integration of the physical therapy EMR, there are important strategies on effective marketing to the patients before, during and after a treatment. It is a known fact that marketing is an essential part of any business, physical therapy practices included. This is done so as to continuously attract clients, develop additional methods and use promotional endeavors.

Patients typically select the physical therapy clinic that they will visit, thus, it is essential that owners should market themselves and make sure that they are highly visible to the clients.

“Developing a good patient-therapist relationship basically requires time and effort, but if clients are provided with what they need, it can lead to a lasting and lucrative relationship in the long run. Along with the implementation of EMR for physical therapy services is highly effective physical therapy marketing tactics that can start with a physical therapy clinic which stands out from the rest. Owners have the option to use various methods that can take advantage of word of mouth advertising, referrals and free information,” licensed physical therapist, Nitin Chhoda, said.

According to him, it is a known fact that clients want to feel that they are well taken care of. If a particular physical therapy clinic makes clients feel that they are a priority, it is considered an effective marketing method. The promotion aspect does not have to be costly since some of the best tactics are simple in nature and involves minimal cost.

A physical therapy clinic with a friendly ambiance along with an effective EMR system will surely boost the reputation of any physical therapy clinic in the long run. As long as the appropriate marketing tactics are utilized, clinics will surely achieve success.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.

About Nitin Chhoda
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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