Physical Therapy Marketing Expert, Nitin Chhoda, Explains How Continuous Marketing to Patients Can Change a Practice Forever

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Physical therapy marketing expert, Nitin Chhoda, explains in a latest article from his website, the many benefits of marketing to physical therapy patients before, during, and after their visits. He has been analyzing the most effective ways to market private physical therapy practices for many years and he regularly discusses these methods on his website EMRNews.com.

physical therapy marketing

Chhoda leaves no stone unturned and offers a wide variety of marketing activities that therapists can use to effectively reach out to patients, capture their attention and once they have become a patient, retain their business.

Effective physical therapy management includes a comprehensive marketing strategy, but many physical therapists find it hard to carve out the time to implement a marketing strategy that helps them achieve their goals.

According to Nitin Chhoda, a private practice marketing expert and licensed physical therapist, this is one of the biggest mistakes that a practitioner should avoid. In his latest post, he explains further why marketing to patients on a consistent basis is mandatory.

Chhoda begins his analysis of physical therapy marketing by acknowledging the obvious. "Patients have a choice in which therapist to visit and they are constantly looking to see which practices stand out from others," he said.

Chhoda leaves no stone unturned and offers a wide variety of marketing activities that therapists can use to effectively reach out to patients, capture their attention and once they have become a patient, retain their business.

Marketing activities range from a simple patient newsletter to the utilization of the latest social media platforms. Chhoda also reveals several innovative ideas like writing articles for the local newspaper or giving interviews on local radio and television.

These methods attract the attention of patients by establishing the therapist as an expert in their field. "If potential patients believe that the therapist is seen as an expert by the community they will be more likely to trust that therapist with their therapy and recovery," Chhoda added.

These marketing ideas and other important innovations like electronic medical record management and physical therapy software for scheduling and documentation management are the ways that modern physical therapy practices are positioning themselves for growth and Chhoda is on the forefront of bringing these ideas forward.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.

ABOUT NITIN CHHODA
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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