Marketing Expert, Nitin Chhoda, Releases New Information on the Importance of Creating a Timeless and Effective Business Logo

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Physical therapists may think a business logo is a small consideration, but it’s a symbol that will represent a clinic for years to come. Marketing expert and physical therapist, Nitin Chhoda, has assisted thousands of practitioners brand their business and he’s released new information to help clinicians understand the importance of the company logo.

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Some of the best known companies in the world, from sodas to computer software, have logos that are instantly recognized around the world and equated with quality, superior service and reliability.

“You’ll use your logo on all your business and marketing materials, your online presence and signage,” said Chhoda. “It will become associated exclusively with your business. You want it to be easily recognizable and memorable, so create it with care.”

Designing and creating an appropriate logo isn’t as easy as it appears. The logo must reflect the clinic and its services without being overwhelming, confusing or looking cluttered. Chhoda noted that retaining the services of a professional can be expensive, but well worth the cost. An agency will handle all the details, from design and creation to printed materials and the company website.

Clinicians should never underestimate the power of a logo for establishing and building a brand. Some of the best known companies in the world, from sodas to computer software, have logos that are instantly recognized around the world and equated with quality, superior service and reliability. It’s an essential element for any business. It’s a graphical representation of the business and establishes a specific identity, setting the company apart from its competitors.

Humankind is visually oriented and will often remember a photo or graphic representation, even if they can’t remember the name of the company. It’s a visual aid that clients can use to locate a business in media ads and marketing materials. Placing the clinic’s logo on outdoor signage allows patients to identify the business from among a multitude of competing signs and logos.

Chhoda’s new information provides clinicians with compelling and factual data about the importance of creating a unique logo for their business. A logo offers potential patients an easily recognizable icon they will associate with a specific clinic anywhere it’s used. A logo is a powerful tool that will serve clinics well for years to come.

Chhoda’s new top seven marketing tips are designed to attract new patients and keep established clients coming back for their physical therapy needs. The techniques are low-cost and provide clinicians with an opportunity to win patients with their expertise, along with their warm and sincere demeanor.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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