Private Practice Marketing Expert, Nitin Chhoda, Shares New Information on EMRs for Physical Therapists

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Marketing expert and physical therapist, Nitin Chhoda, has shown clinicians around the world how to build practices that are more profitable. He’s now assisting practitioners with new information on using electronic medical record (EMR) systems to track trending revenues and perform operational analysis on their clinics.

physical therapy software

The patient portal in an EMR allows clinics to increase revenues by collecting funds online through debit and credit cards.

“Before using an EMR to analyze a practice, therapists need to identify and document any problem areas of which they’re aware,” said Chhoda. “The transition to an EMR can exacerbate existing problems, making them more difficult to alleviate.”

EMRs encompass a variety of tools for helping therapists contract with the most lucrative reimbursement firms and locate drains on resources. Clinicians can utilize an EMR to find potential opportunities and discover if they’re exposing their practice to liabilities. The integrated systems have the ability to ascertain the most productive staff members, track cash flow and monitor costs ranging from labor to cleaning supplies.

Chhoda noted that clinicians can realize up to a 73 percent return on their investment following the implementation of an EMR. Practitioners will see cost savings throughout the clinic, increased patient numbers and faster turnaround on reimbursement claims. The patient portal in an EMR allows clinics to increase revenues by collecting funds online through debit and credit cards.

EMRs help practitioners determine the effectiveness of an extensive array of marketing campaigns and determine where referrals are originating. New equipment purchases and expansions can be planned, and services extended into new venues that include corporate and in-home wellness programs, senior centers and nursing homes. Trends in services and demographics can also be identified.

The Affordable Care Act mandating the use of EMRs is bringing practices into the 21st century. More than just elaborate and detailed patient documentation systems, EMRs contain all the necessary components to manage and streamline every facet of physical therapy clinics for greater efficiency and productivity.

The new economy demands innovation and creativeness by practice owners to remain financially viable. Chhoda is committed to providing new information about EMRs to those in his profession that allows them to retain a competitive edge, improve cash flow and offer the most highly sought services.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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