The Quiksilver Natural Selection has the opportunity to change the way the snowboarding community views competition and views itself
Boston, Mass. (PRWEB) January 23, 2008
Quiksilver has chosen CerconeBrownCurtis to launch its first-ever "Quiksilver Natural Selection: Jackson Hole All-Mountain Invitational." The event will take place from January 30 to February 5, 2008, and will showcase the top 17 snowboarders in the world on a stage unlike any other.
The Boston-based firm will handle all pubic relations duties for the event, including blog outreach and social media saturation.
Daring to be different from today's winter sporting events that create artificial environments to ensure easy TV coverage, the Quiksilver Natural Selection separates itself by going back to the basics, focusing on simply the rider and the mountain. This event is not about the competition or the viewers at home, but instead about celebrating nature and those who are not afraid to challenge it.
"This is an effort by snowboarding's leaders to liberate the sport from the spectacle of made-for-TV events and return to the soul and roots of natural riding," said Joshua Katz, director of communications, Quiksilver. "It's important to us to work with a group like CerconeBrownCurtis that truly understands the roots and spirit of the sports we represent, and then can translate that to a wider audience."
The event is the brainchild of Quiksilver athlete and 2007 U.S. Open Champion Travis Rice, who envisioned a competition that removes the constructs of parks and pipes, and instead uses a natural terrain course to bring out the best in riders' style and technique
"The Quiksilver Natural Selection has the opportunity to change the way the snowboarding community views competition and views itself," said Len Cercone, partner, CerconeBrownCurtis. "This event is truly a progression that hopes to replace pre-determined course with the expressiveness and unpredictability of free riding. In the process, Quiksilver will reintroduce the power, challenge and sheer joy of the mountain to a generation of riders at risk for losing touch with the natural roots of riding."
For more details on the event, visit: http://www.quiksilver.com/naturalselection.
Located in Boston, Massachusetts, CerconeBrownCurtis(CBC) provides branding, advertising, public relations and promotions services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, GMAC Insurance, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit http://www.cerconebrown.com .
About Quiksilver, Inc.
Quiksilver, Inc. (NYSE:ZQK) is the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports brands symbolize a long standing commitment to technical expertise and competitive success on the mountains.
The reputation of Quiksilver Inc.'s brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, and Look brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.
The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, ski shops, skateboard shops, snowboard shops, its proprietary Boardriders Club shops, other specialty stores and select department stores. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz and St. Jean de Moirans, France, and its Asia/Pacific headquarters are in Torquay, Australia.
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