NEW YORK, NY (PRWEB) August 14, 2012
Zing’s two most senior executives have created a second brand to better represent the agency’s strategic capabilities and offer clients the issues, reputation and crisis management expertise they’ve accumulated over a combined 50 years in the public relations profession.
Robert McEwen and Preya McMahon announced the formation of McEwen McMahon, indicating the new brand will offer more corporate public relations services while Zing will remain a consumer PR brand.
“Zing will continue to focus on the beauty, fashion, lifestyle and entertainment work that has been its hallmark,” the two principals said, “while McEwen McMahon will be more of a high-level consultancy, advising C-suite executives on internal and external reputation management issues.”
McEwen, based in New York, has worked some of the highest profile crises of the past few decades, including leadership roles in the United Airlines “war room” on the morning of 9-11, the 14 year-long patent litigation between Kodak and Polaroid, and what at the time was the largest meat recall in history after 15 deaths were traced to a Sara Lee packing plant.
More recently, while working with insurers to develop communications protocols for data breaches, McEwen created the PR Cost Calculator for the NetDiligence eRisk Hub portal to help clients estimate the communications costs of dealing with incidents in which credit card accounts, social security numbers or private health information has been compromised.
"Wise business leaders understand that reputation is a financial asset, and should be considered every bit as tangible on the company balance sheet as inventory. At McEwen McMahon, we understand the cause-and-effect relationship between public perception of an enterprise and its market capitalization," he said.
"We know, for example, that it's far more economical to deal with an issue in its emergent phase than it is to ignore a problem until some triggering event thrusts the issue before the klieg lights of the media. That's when a company finds itself in the docket of the court of public opinion, where the jury most often presumes guilt, not innocence, and the trial is almost always a costly one."
McMahon, based in Sydney, has founded two of the most successful PR agencies – Zing and Bang – selling the latter in January to M&C Saatchi Worldwide. Her notable client work includes engagements with Coca-Cola, American Express, Johnson & Johnson, Unilever, Nestle, Mattel, McDonald’s, Paramount and MGM.
Zing is a public relations and marketing communications agency offering traditional and social media relations, boutique distribution, celebrity engagements and experiential and event management. McEwen McMahon is a strategic communications consultancy focused on internal and external issues, reputation and crisis management, executive positioning, media and presentation training.